{"id":11560,"date":"2020-04-27T15:52:29","date_gmt":"2020-04-27T13:52:29","guid":{"rendered":"https:\/\/www.moka-adv.it\/?page_id=11560"},"modified":"2025-01-24T15:00:43","modified_gmt":"2025-01-24T14:00:43","slug":"journal","status":"publish","type":"page","link":"https:\/\/www.moka-adv.it\/en\/journal\/","title":{"rendered":"JOurnal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11560\" class=\"elementor elementor-11560 elementor-757\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c08e0 e-flex e-con-boxed e-con e-parent\" data-id=\"f9c08e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e83414 elementor-widget elementor-widget-heading\" data-id=\"2e83414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Journal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da2915 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7da2915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce08c5 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7ce08c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\/<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#F20746\">Journal<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ad5fbf e-flex e-con-boxed e-con e-parent\" data-id=\"2ad5fbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca90785 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"ca90785\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22902 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/link-building-strategy-seo-off-page-backlinks\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2025\/01\/21093041\/Link-building-strategy-1-sito-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22903\" alt=\"link building strategy\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2025\/01\/21093041\/Link-building-strategy-1-sito-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2025\/01\/21093041\/Link-building-strategy-1-sito-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2025\/01\/21093041\/Link-building-strategy-1-sito-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2025\/01\/21093041\/Link-building-strategy-1-sito-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/link-building-strategy-seo-off-page-backlinks\/\">\n\t\t\t\tLink building strategy: in the era of AI, it\u2019s still the best strategy to improve your off-page SEO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SEO isn\u2019t for everyone and neither is link building, the process of creating a network of quality links pointing to your site. Soon, you\u2019ll discover<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/link-building-strategy-seo-off-page-backlinks\/\" aria-label=\"Read more about Link building strategy: in the era of AI, it\u2019s still the best strategy to improve your off-page SEO\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t21 January 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22844 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/instant-messaging-whatsapp-business-telegram\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/11\/28165745\/Instant-messaging-1-sito-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22847\" alt=\"\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/11\/28165745\/Instant-messaging-1-sito-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/11\/28165745\/Instant-messaging-1-sito-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/11\/28165745\/Instant-messaging-1-sito-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/11\/28165745\/Instant-messaging-1-sito-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/instant-messaging-whatsapp-business-telegram\/\">\n\t\t\t\tInstant messaging: use WhatsApp Business and Telegram to sell more\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Over time, instant messaging has changed from a simple means of personal communication to a fundamental pillar of digital marketing. With the use of apps<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/instant-messaging-whatsapp-business-telegram\/\" aria-label=\"Read more about Instant messaging: use WhatsApp Business and Telegram to sell more\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t28 November 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22770 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/e-mail-marketing-ai-crm-whatsapp-buisness-guide\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/10\/23162754\/1-sito-eng-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22810\" alt=\"e-mail marketing among AI, CRM and WhatsApp Business\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/10\/23162754\/1-sito-eng-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/10\/23162754\/1-sito-eng-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/10\/23162754\/1-sito-eng-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/10\/23162754\/1-sito-eng.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/e-mail-marketing-ai-crm-whatsapp-buisness-guide\/\">\n\t\t\t\te-mail marketing: AI, CRM and other strategies for the success of your products\/services\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>e-mail marketing is still a valuable communication tool, as it allows you to establish a direct dialogue with your customers. Moreover, with the advent of<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/e-mail-marketing-ai-crm-whatsapp-buisness-guide\/\" aria-label=\"Read more about e-mail marketing: AI, CRM and other strategies for the success of your products\/services\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 October 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22616 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/marketing-agency-what-does-it-do-seo-sem-smm\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/08\/28124144\/Marketing-agency-1-sito-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22619\" alt=\"marketing-agency\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/08\/28124144\/Marketing-agency-1-sito-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/08\/28124144\/Marketing-agency-1-sito-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/08\/28124144\/Marketing-agency-1-sito-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/08\/28124144\/Marketing-agency-1-sito-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/marketing-agency-what-does-it-do-seo-sem-smm\/\">\n\t\t\t\tMarketing agency: what does it do? 5 activities that make it stand out\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>If you own a business, relying on a marketing agency can prove to be a smart move. In fact, an agency&#8217;s role is to develop<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/marketing-agency-what-does-it-do-seo-sem-smm\/\" aria-label=\"Read more about Marketing agency: what does it do? 5 activities that make it stand out\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t28 August 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22377 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/visual-brand-identity-sapuppo-interview\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/06\/04123551\/Visual-brand-identity-1-sito-eng-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22380\" alt=\"visual brand identity\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/06\/04123551\/Visual-brand-identity-1-sito-eng-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/06\/04123551\/Visual-brand-identity-1-sito-eng-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/06\/04123551\/Visual-brand-identity-1-sito-eng-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/06\/04123551\/Visual-brand-identity-1-sito-eng.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/visual-brand-identity-sapuppo-interview\/\">\n\t\t\t\tVisual brand identity: we talk about it with expert Francesco Sapuppo, guest of Moka Adv\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In today&#8217;s competitive market, a key role is played by the visual brand identity, a fundamental means to remain competitive in the digital-marketing arena. But<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/visual-brand-identity-sapuppo-interview\/\" aria-label=\"Read more about Visual brand identity: we talk about it with expert Francesco Sapuppo, guest of Moka Adv\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4 June 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22327 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/aaker-pyramid-brand-awareness-digital-marketing\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/04\/24164101\/Aaker-Pyramid-1-sito-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22330\" alt=\"Aaker Pyramid\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/04\/24164101\/Aaker-Pyramid-1-sito-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/04\/24164101\/Aaker-Pyramid-1-sito-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/04\/24164101\/Aaker-Pyramid-1-sito-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/04\/24164101\/Aaker-Pyramid-1-sito-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/aaker-pyramid-brand-awareness-digital-marketing\/\">\n\t\t\t\tAaker Pyramid: what it is and why it can help you climb the heights of brand awareness in modern marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In the dynamic world of digital marketing, brand awareness influences every single person by conveying, many times unconsciously, any daily decision. Numerous anthropological and sociological<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/aaker-pyramid-brand-awareness-digital-marketing\/\" aria-label=\"Read more about Aaker Pyramid: what it is and why it can help you climb the heights of brand awareness in modern marketing\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t24 April 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22260 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/search-engine-optimisation-seo-guide\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/02\/21161727\/Search-engine-optimisation-1-sito-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22261\" alt=\"search engine optimisation\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/02\/21161727\/Search-engine-optimisation-1-sito-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/02\/21161727\/Search-engine-optimisation-1-sito-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/02\/21161727\/Search-engine-optimisation-1-sito-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2024\/02\/21161727\/Search-engine-optimisation-1-sito-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/search-engine-optimisation-seo-guide\/\">\n\t\t\t\tHow to optimise your website or e-commerce for search engines [3 points SEO guide]\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>You may have heard of search engine optimisation, but you are not sure what it is. Don\u2019t worry, we at Moka Adv will explain it<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/search-engine-optimisation-seo-guide\/\" aria-label=\"Read more about How to optimise your website or e-commerce for search engines [3 points SEO guide]\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t21 February 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22104 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/pwas-benefits-how-to-develop-them\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/18104936\/PWAs-1-sito-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22107\" alt=\"\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/18104936\/PWAs-1-sito-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/18104936\/PWAs-1-sito-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/18104936\/PWAs-1-sito-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/18104936\/PWAs-1-sito-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/pwas-benefits-how-to-develop-them\/\">\n\t\t\t\tProgressive web apps or PWAs: what they are, why you should invest in them and how to develop them\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Progressive web apps (PWAs) represent a breakthrough in app development. They are advanced web applications that combine the user experience of native apps with the<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/pwas-benefits-how-to-develop-them\/\" aria-label=\"Read more about Progressive web apps or PWAs: what they are, why you should invest in them and how to develop them\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t18 December 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22066 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/online-marketing-smes-best-strategies\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/07152043\/Online-marketing-1-sito-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22069\" alt=\"online marketing\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/07152043\/Online-marketing-1-sito-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/07152043\/Online-marketing-1-sito-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/07152043\/Online-marketing-1-sito-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/12\/07152043\/Online-marketing-1-sito-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/online-marketing-smes-best-strategies\/\">\n\t\t\t\tOnline marketing for small and medium-sized enterprises (SMEs): here is a list of the 4 best strategies\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Online marketing has become an indispensable tool for the growth and success of small and medium-sized enterprises (SMEs) in Italy and beyond. With the advent<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/online-marketing-smes-best-strategies\/\" aria-label=\"Read more about Online marketing for small and medium-sized enterprises (SMEs): here is a list of the 4 best strategies\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 December 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22015 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/multilingual-seo-interview-andrea-motta-seo-specialist\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103728\/Multilingual-SEO-Andrea-Motta-1-sito-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-22016\" alt=\"multilingual SEO\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103728\/Multilingual-SEO-Andrea-Motta-1-sito-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103728\/Multilingual-SEO-Andrea-Motta-1-sito-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103728\/Multilingual-SEO-Andrea-Motta-1-sito-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103728\/Multilingual-SEO-Andrea-Motta-1-sito-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/multilingual-seo-interview-andrea-motta-seo-specialist\/\">\n\t\t\t\t3 ways to implement a multilingual SEO strategy \u2013 Moka Adv interviews Andrea Motta, SEO specialist\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>More and more companies are choosing the path of internationalisation, which is why today our web agency, Moka Adv, decided to interview a multilingual SEO<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/multilingual-seo-interview-andrea-motta-seo-specialist\/\" aria-label=\"Read more about 3 ways to implement a multilingual SEO strategy \u2013 Moka Adv interviews Andrea Motta, SEO specialist\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 November 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21727 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/7-winning-mobile-marketing-strategies-adv\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25095544\/Mobile-martketing-1-sito-IT-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-21713\" alt=\"mobile marketing\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25095544\/Mobile-martketing-1-sito-IT-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25095544\/Mobile-martketing-1-sito-IT-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25095544\/Mobile-martketing-1-sito-IT-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25095544\/Mobile-martketing-1-sito-IT-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/7-winning-mobile-marketing-strategies-adv\/\">\n\t\t\t\tAll about mobile marketing: what it is, how it works and how to create an effective campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>According to statistics, already in 2020, 52% of global web traffic came from mobile devices. By 2025, it\u2019s predicted that there will be 6.1 billion<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/7-winning-mobile-marketing-strategies-adv\/\" aria-label=\"Read more about All about mobile marketing: what it is, how it works and how to create an effective campaign\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25 September 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21596 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.moka-adv.it\/en\/digital-marketing-adv-seo-sem-social-media\/\" tabindex=\"-1\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"417\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/08\/28161403\/Digital-marketing-1-sito-EN-768x417.jpg\" class=\"attachment-medium_large size-medium_large wp-image-21597\" alt=\"digital marketing\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/08\/28161403\/Digital-marketing-1-sito-EN-768x417.jpg 768w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/08\/28161403\/Digital-marketing-1-sito-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/08\/28161403\/Digital-marketing-1-sito-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/08\/28161403\/Digital-marketing-1-sito-EN.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/digital-marketing-adv-seo-sem-social-media\/\">\n\t\t\t\tHow to do digital marketing in 2023 [guide]\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Today, it\u2019s impossible to talk about business without talking about digital marketing. Indeed, in the era of industry 4.0, the technological revolution and the increasing<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.moka-adv.it\/en\/digital-marketing-adv-seo-sem-social-media\/\" aria-label=\"Read more about How to do digital marketing in 2023 [guide]\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t28 August 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"6\" data-next-page=\"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/pages\/11560\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/pages\/11560\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/pages\/11560\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/pages\/11560\/page\/6\/\"><span class=\"elementor-screen-only\">Page<\/span>6<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/pages\/11560\/page\/2\/\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Journal Home \/ Journal<\/p>\n","protected":false},"author":9,"featured_media":22944,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-11560","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/pages\/11560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/comments?post=11560"}],"version-history":[{"count":11,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/pages\/11560\/revisions"}],"predecessor-version":[{"id":22946,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/pages\/11560\/revisions\/22946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/media\/22944"}],"wp:attachment":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/media?parent=11560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}