{"id":13631,"date":"2021-01-07T10:03:41","date_gmt":"2021-01-07T09:03:41","guid":{"rendered":"https:\/\/www.moka-adv.it\/goodbye-desktop-sites-from-google-serp-what-will-change-in-terms-of-positioning\/"},"modified":"2022-08-23T14:39:47","modified_gmt":"2022-08-23T12:39:47","slug":"goodbye-desktop-sites-from-google-serp-what-will-change-in-terms-of-positioning","status":"publish","type":"post","link":"https:\/\/www.moka-adv.it\/en\/goodbye-desktop-sites-from-google-serp-what-will-change-in-terms-of-positioning\/","title":{"rendered":"Goodbye Desktop Sites from Google SERP: What Will Change in Terms of Positioning?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t2020 was characterised by many announcements from the American company, announcements that have introduced important news and that will change the way in which SEO experts, web agencies, professionals (and not only) are accustomed to work in order to optimise the online presence on one of the most used search engines in the world.\r\n\r\nAt the end of the year, in fact, it was confirmed that, starting from spring 2021, the desktop versions of websites will no longer appear among the search results. According to the experts, such an announcement was expected since some time: the signals, for those who were able to observe well, were clear.\r\n\r\nLet’s find out together everything there is to know about Google’s new rules and what will change not only for website developers and SEO specialists, but also for all those who don\u2019t have an optimised website.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The importance of mobile sites according to Google <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSince the beginning of 2020, Google introduced an important novelty within its tools. News that, in hindsight, was a clear signal of the direction that the company wanted to take.\r\n\r\nOn Search Console (the former webmaster tool) an entire section dedicated to mobile devices called “mobile<\/em><\/strong> usability<\/em><\/strong>” was introduced. In this section it is possible to check if the pages of the website respect the UX rules that are essential to make the site navigable from smartphones and tablets. Any errors must be corrected, since they can have a negative impact on the positioning of the website. This may happen because one of the ranking factors is precisely based on the user experience.\r\n\r\nThese news are not surprising if you take into account the fact that about 85% of online searches take place via mobile phone and not by desktop computer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What is going to change from spring 2021? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBefore analysing what Google’s decision will actually entail, we should ask ourselves the following question: why is such an important step necessary?\r\n\r\nAlthough we cannot have certain answers (Google is not accustomed to provide detailed explanations), some theories can be advanced.\r\n\r\nIn fact, on the one hand there are those who claim that this change represents an “incentive” for all those who still don\u2019t have a mobile version of their website (usually many institutional sites fall into this category), while on the other hand there are those who say that in doing so Google will confirm that it wants to look more at the needs of users rather than at those of professionals.\r\n\r\nNow we can answer the question: from March 2021 all the desktop version websites will be deleted from the SERP. Not only web pages will be removed, but also all the images and the resources that are linked to them.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What to do to don\u2019t be penalised? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNow let’s ask ourselves: what can we do to rest easy and enter March 2021 without risking to lose the positioning of the website within the search engine? Here are some tips that can help to adapt the websites to Google’s new rules:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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