{"id":13819,"date":"2021-02-22T17:45:31","date_gmt":"2021-02-22T16:45:31","guid":{"rendered":"https:\/\/www.moka-adv.it\/video-marketing-how-video-communication-is-essential-for-companies\/"},"modified":"2022-08-23T14:38:46","modified_gmt":"2022-08-23T12:38:46","slug":"video-marketing-how-video-communication-is-essential-for-companies","status":"publish","type":"post","link":"https:\/\/www.moka-adv.it\/en\/video-marketing-how-video-communication-is-essential-for-companies\/","title":{"rendered":"VIDEO MARKETING: HOW VIDEO COMMUNICATION IS ESSENTIAL FOR COMPANIES"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tVisual communication has always had a strong impact on the user. It is a growing trend that sees the use of video for communication on every front. Data collected so far states that by 2022, online video will make up over 82% of all consumer internet traffic, a figure fifteen times higher than in 2017\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WHAT IS VIDEO MARKETING? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRecently, companies have understood the importance and positive impact that watching a video can have on the imagination of every user. In fact, today video marketing is one of the most used advertising communication techniques.\r\n\r\nVisual communication through video is the most useful tool for:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\timprove one's brand awareness <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\twiden the circle of potential customers <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tincrease your turnover<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tSome studies claim that viewers are able to pick up 95% of a message when it is viewed through a video, compared to only 10% if they read it in text. One of the greatest strengths of video marketing is that images and sounds remain much more memorable than texts, allowing the customer to better remember not only the promotional video, but also the brand.\r\n\r\nThe most successful contents are those which calls out in the user what they want, how and when they want it. Through sharing and liking, the search engine algorithm will recognize the video as original and interesting for the user, making it visible to more and more users.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    WHY IS IT IMPORTANT FOR A COMPANY TODAY TO LEARN HOW TO MARKET THROUGH VIDEO? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tWhether it’s a like, a comment, a swipe up or a landing on a sales page, 75% of users take an action after watching a brand or company video.\r\n\r\nThis explains why it’s important to plan an effective video marketing strategy. Incorporating a video that tells about the product or service into a landing page improves the conversion rate by 80%. From a business perspective, it is interesting to see how creating this content can increase conversions or sales.\r\n\r\nThe goals of an effective video marketing strategy are:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tbrand development (brand awareness): during this phase it is very important to study a video that can raise awareness or entertain the user<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\timprove your positioning on the web: the more original the content of the video, the more visible it will be on the search engine<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tcreate content with high sharing potential<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t know how to confer trust through video<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      TYPES OF VIDEOS FOR YOUR COMPANY <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tThere are many types of videos that you can choose to implement your video marketing strategy. The choice to prefer one type of video over another is made according to the objectives that the company wants to achieve. At this stage it is essential to rely on a team of experts who know how to direct towards a winning strategy, through advice and the creation of original content.\r\n\r\nWhat kind of videos can you use for your company? There are videos\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPromotional: promotional videos of maximum 2-3 minutes, useful to make your company known.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tdemonstration of products or services: videos in which you show the most important features of a product or service and suggest for whom it is suitable or not<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tlead generation: videos aimed at generating leads or potential customers interested in the products or services offered <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\texplanatory content marketing: popular videos that offer useful content to users on a specific topic that falls within its area of expertise, usually exposes a problem that the user often finds and explain the causes and possible solutions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\ttutorial or video demo: inside the video tutorial it is made clear how to use a particular product or service, especially in the pre-purchase phase<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tcustomer testimonials: these are videos in which customers who have already bought the product or service speak, praising its features and explaining how their life has improved after the purchase<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t360 degrees: this type of video makes the user the protagonist of the story he is watching thanks to 3D technologies and augmented reality<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tlive: this is a particular form of sharing, initiated with the help of social networks that allows the user, who is physically in a different place from the one where a particular event takes place, to follow and participate<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t85% of consumers want to see more video content. Therefore, it is the market that is asking companies to show more video content about their products or services. An effective video marketing strategy will reinforce the value of the brand in the eyes of the potential customer and creating original and interesting video content for the user requires creativity, innovation and specific resources. That’s why you need to rely on experts in the field, such as Moka Adv, a web agency with a long and international experience in video marketing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Visual communication has always had a strong impact on the user. It is a growing trend that sees the use of video for communication on every front. Data collected so far states that by 2022, online video will make up over 82% of all consumer internet traffic, a figure fifteen times higher than in 2017 […]<\/p>\n","protected":false},"author":9,"featured_media":13812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-13819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts\/13819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/comments?post=13819"}],"version-history":[{"count":1,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts\/13819\/revisions"}],"predecessor-version":[{"id":15470,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts\/13819\/revisions\/15470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/media\/13812"}],"wp:attachment":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/media?parent=13819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/categories?post=13819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/tags?post=13819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}