{"id":13963,"date":"2021-04-08T15:33:17","date_gmt":"2021-04-08T13:33:17","guid":{"rendered":"https:\/\/www.moka-adv.it\/the-role-of-augmented-reality-in-e-commerce-case-studies\/"},"modified":"2022-09-08T09:11:37","modified_gmt":"2022-09-08T07:11:37","slug":"the-role-of-augmented-reality-in-e-commerce-case-studies","status":"publish","type":"post","link":"https:\/\/www.moka-adv.it\/en\/the-role-of-augmented-reality-in-e-commerce-case-studies\/","title":{"rendered":"THE ROLE OF AUGMENTED REALITY IN E-COMMERCE: CASE STUDIES"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tWe hear more and more about augmented reality, which is now being applied to every field of application: from DL (distance learning), gaming, design and refurbishment in industry to medicine. Indeed, the world of marketing can also benefit from it as well.\r\n\r\nUnlike virtual reality<\/a>, which allows the user to be immersed in the digital world, augmented reality uses new technologies to modify the world around us and offers the user interactive virtual objects.\r\n\r\nAugmented reality is, therefore, a technology that uses a display, such as the glass of a smartphone or a pair of glasses, to add multimedia information to the reality around us.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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AUGMENTED REALITY AS A MARKETING STRATEGY <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAugmented reality and virtual reality are being incorporated into the marketing strategies of more and more companies with the aim of improving the user experience and creating engagement through a gamification experience. Applying augmented reality to one’s business strategy brings value to those who want to invest in technological innovation as a key to success. However, this is not usually the case for startups, SMEs and freelancers who, despite being aware of the benefits of adopting AR in marketing, tend not to use augmented reality due to budget constraints.\r\n\r\nWe list some of the reasons for testing this technology in marketing campaigns:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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