{"id":21727,"date":"2023-09-25T10:21:15","date_gmt":"2023-09-25T08:21:15","guid":{"rendered":"https:\/\/www.moka-adv.it\/?p=21727"},"modified":"2023-09-25T16:02:58","modified_gmt":"2023-09-25T14:02:58","slug":"7-winning-mobile-marketing-strategies-adv","status":"publish","type":"post","link":"https:\/\/www.moka-adv.it\/en\/7-winning-mobile-marketing-strategies-adv\/","title":{"rendered":"All about mobile marketing: what it is, how it works and how to create an effective campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21727\" class=\"elementor elementor-21727 elementor-21711\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79838fc e-flex e-con-boxed e-con e-parent\" data-id=\"79838fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5473ed elementor-widget elementor-widget-text-editor\" data-id=\"c5473ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to statistics, already in <strong>2020<\/strong>, <strong>52%<\/strong> of global web traffic came from <strong>mobile devices<\/strong>. By <strong>2025<\/strong>, it\u2019s predicted that there will be <strong>6.1 billion users<\/strong> worldwide connected from <strong>smartphones<\/strong>.<\/p><p>This means that <strong>mobile marketing<\/strong> offers huge opportunities for both <strong>companies<\/strong> and <strong>creators<\/strong>, such as the possibility to reach a wide audience, increase <strong>visibility<\/strong>, retain <strong>followers<\/strong> and make <strong>conversions<\/strong>.<\/p><p>But how does mobile marketing work and what benefits does it provide compared to other strategies? Why should I focus on mobile marketing? And above all, how can I implement an effective mobile marketing campaign for my business?<\/p><p><a href=\"https:\/\/www.moka-adv.it\/en\/\"><strong>Moka Adv<\/strong><\/a>, the international web agency with more than a decade of experience, will answer these and other questions. Read on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fd17e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"a1fd17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\r\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\r\n\t\t\t\tTable of contents\t\t\t<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a1fd17e\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\r\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a1fd17e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div id=\"elementor-toc__a1fd17e\" class=\"elementor-toc__body\">\r\n\t\t\t<div class=\"elementor-toc__spinner-container\">\r\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9740dee elementor-widget elementor-widget-heading\" data-id=\"9740dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is mobile marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30600fc elementor-widget elementor-widget-text-editor\" data-id=\"30600fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile marketing is an <strong>online marketing strategy<\/strong> that utilises mobile channels, such as <strong>SMS<\/strong>, <strong>MMS<\/strong>, <strong>apps<\/strong>, <strong>websites<\/strong> well optimised for smartphones and tablets, and <strong>social media<\/strong> to reach potential new customers (in technical jargon, <strong>leads<\/strong>).<\/p><p>Mobile marketing is based on the statistic that people increasingly use their smartphones or tablets to browse online, search for information, buy products and services, interact with brands and share their life experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db25e elementor-widget elementor-widget-heading\" data-id=\"b0db25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72f9d4 elementor-widget elementor-widget-text-editor\" data-id=\"b72f9d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile marketing differs from other marketing strategies in certain features concerning mobile devices and user behaviour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a820c7 elementor-widget elementor-widget-heading\" data-id=\"5a820c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Regulations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e0567 elementor-widget elementor-widget-text-editor\" data-id=\"19e0567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s start with the regulations. In <strong>Europe<\/strong>, the General Data Protection Regulation (the famous <strong>GDPR<\/strong>) and the <strong>ePrivacy Directive<\/strong> require explicit consent from users before sending them promotional messages or collecting personal data.<\/p><p>In addition, mobile marketing should also take into account <strong>regional regulations<\/strong>, which may include additional restrictions on <strong>privacy<\/strong> and the possibility of sending <strong>commercial communications<\/strong> via smartphones or tablets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ec9f7 elementor-widget elementor-widget-heading\" data-id=\"e0ec9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Device<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13adc1a elementor-widget elementor-widget-text-editor\" data-id=\"13adc1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Secondly, mobile marketing should take into account the heterogeneity of <strong>hardware<\/strong>, <strong>software<\/strong> and <strong>cellular networks<\/strong> on the market. The content and functionality of mobile marketing campaigns should therefore be optimised to ensure a good user experience (<strong>UX<\/strong>), <strong>fast loading speed<\/strong> and greater <strong>compatibility<\/strong> with the multitude of existing devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e43556 elementor-widget elementor-widget-heading\" data-id=\"9e43556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c4043 elementor-widget elementor-widget-text-editor\" data-id=\"40c4043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Third, today\u2019s devices have some innovative features (<strong>geolocation<\/strong>, <strong>camera<\/strong>, <strong>microphone<\/strong>, <strong>motion sensor<\/strong> and <strong>push notifications<\/strong>) that mobile marketing cannot ignore. They make it possible to create personalised, interactive and engaging ad campaigns based on users&#8217; context, location and preferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d6513 elementor-widget elementor-widget-heading\" data-id=\"60d6513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7956d98 elementor-widget elementor-widget-text-editor\" data-id=\"7956d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, mobile marketing strategies should be integrated with other marketing strategies, such as <strong>DEM<\/strong>, <a href=\"https:\/\/www.moka-adv.it\/en\/strategy-social-marketing-smm-tools-ed-insights\/\"><strong>social media marketing<\/strong><\/a>, <strong>content marketing<\/strong> and <strong>traditional marketing<\/strong>. The aim is to create a consistent customer journey across channels and touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7924c9f elementor-widget elementor-widget-image\" data-id=\"7924c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25100057\/Mobile-martketing-2-IT-EN.jpg\" class=\"attachment-full size-full wp-image-21718\" alt=\"mobile marketing\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25100057\/Mobile-martketing-2-IT-EN.jpg 1400w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25100057\/Mobile-martketing-2-IT-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25100057\/Mobile-martketing-2-IT-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25100057\/Mobile-martketing-2-IT-EN-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c4849 elementor-widget elementor-widget-heading\" data-id=\"d1c4849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile vs traditional marketing: benefits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-859ea87 elementor-widget elementor-widget-text-editor\" data-id=\"859ea87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile marketing has certain <strong>benefits<\/strong> over traditional marketing that make it an effective and cost-efficient strategy for companies and content creators.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b2aad elementor-widget elementor-widget-heading\" data-id=\"c2b2aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Large audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72fd257 elementor-widget elementor-widget-text-editor\" data-id=\"72fd257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile marketing makes it possible to reach and segment a <strong>large audience<\/strong>, which uses <a href=\"https:\/\/pmf-research.eu\/en\/ict-research-meaning-advantages\/\" target=\"_blank\" rel=\"noopener\"><strong>ICT<\/strong><\/a> as its main source of information and entertainment. <strong>Segmentation<\/strong> works according to various criteria, such as <strong>demographics<\/strong>, <strong>geography<\/strong>, <strong>behaviour<\/strong>, <strong>interests<\/strong> and <strong>consumption habits<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e59c6 elementor-widget elementor-widget-heading\" data-id=\"d6e59c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Loyalty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e17187 elementor-widget elementor-widget-text-editor\" data-id=\"8e17187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile marketing offers the possibility of communicating with users in real time and in a direct manner, fostering a relationship of <strong>trust<\/strong> and <strong>customer<\/strong> <strong>loyalty<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176c24c elementor-widget elementor-widget-heading\" data-id=\"176c24c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d32298 elementor-widget elementor-widget-text-editor\" data-id=\"4d32298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile marketing enables the creation of engaging campaigns that make the best use of <strong>innovative features<\/strong> such as augmented reality (<strong>AR<\/strong>), virtual reality (<strong>VR<\/strong>) and <strong>videogames<\/strong>. It benefits, above all, the <strong>engagement<\/strong> of users, who are given the opportunity to interact with brands in a more original and entertaining way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca79e7e elementor-widget elementor-widget-heading\" data-id=\"ca79e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metrics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77e99d elementor-widget elementor-widget-text-editor\" data-id=\"a77e99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Collected data and <strong>metrics<\/strong> make it easy to monitor the results, effectiveness and return on investment of campaigns, allowing them to be optimised and forecast for future campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404b7ae elementor-widget elementor-widget-heading\" data-id=\"404b7ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile marketing effectiveness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20fc99 elementor-widget elementor-widget-text-editor\" data-id=\"e20fc99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to <strong>Statista<\/strong>, two thirds of users open their <strong>e-mails <\/strong>on their smartphones and more than <strong>40% <\/strong>of online <strong>transactions<\/strong> take place on the move. Such figures highlight the pervasiveness of mobile marketing compared to other channels.<\/p><p>For example, <strong>Starbucks<\/strong> has created a mobile app that not only allows users to pay with their phone, but also offers a <strong>loyalty programme<\/strong> that encourages repeat purchases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9085d0 elementor-widget elementor-widget-heading\" data-id=\"b9085d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to implement a mobile marketing campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe62cd1 elementor-widget elementor-widget-text-editor\" data-id=\"fe62cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To best implement a mobile marketing campaign, it\u2019s necessary to follow <strong>2 steps<\/strong> and <strong>8 strategies<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa724a6 sistemo-listati elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"aa724a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 144.3 129.5\" style=\"enable-background:new 0 0 144.3 129.5;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{enable-background:new    ;}\t.st1{fill:#F20746;}<\/style><title>1<\/title><g id=\"Livello_2_1_\">\t<g id=\"Livello_1-2\">\t\t<g id=\"_1.\">\t\t\t<g id=\"XMLID_1_\" class=\"st0\">\t\t\t\t<path id=\"XMLID_4_\" class=\"st1\" d=\"M25.5,30.1L0.4,44.2l0.1-28L29.3-0.1L57.1,0l-0.6,129.4L25,129.2L25.5,30.1z\"><\/path>\t\t\t\t<path id=\"XMLID_2_\" class=\"st1\" d=\"M91.3,102.2l28.1,0.1l-0.1,27.4l-28.1-0.1C91.2,129.6,91.3,102.2,91.3,102.2z\"><\/path>\t\t\t<\/g>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Define the <strong>goals<\/strong> and <strong>target<\/strong> of the campaign. First of all, you need to determine what goals you intend to achieve, such as increasing brand awareness, generating traffic, increasing sales, collecting leads or building customer loyalty. Next, you need to define the target audience of your campaign, i.e. the user segment you intend to reach and influence.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 143.9 132\" style=\"enable-background:new 0 0 143.9 132;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{enable-background:new    ;}\t.st1{fill:#F20746;}<\/style><title>2<\/title><g id=\"Livello_2_1_\">\t<g id=\"Livello_1-2\">\t\t<g id=\"_2.\">\t\t\t<g id=\"XMLID_1_\" class=\"st0\">\t\t\t\t<path id=\"XMLID_4_\" class=\"st1\" d=\"M90.6,103.2v28.7H0v-22.1c8-4.7,16.5-10.8,25.3-18.5c8.9-7.7,16.3-15.8,22.3-24.3      s9-16.1,9-22.8c0-6.6-2-11.5-6-14.8s-9.4-4.9-16.3-4.9c-5.7,0-11.1,1.2-16.2,3.7s-10.8,6-17,10.7V12C14.2,4,28.4,0,43.8,0      C58,0,69,3.5,76.6,10.4s11.5,16.7,11.5,29.4c0,8.5-2.4,16.6-7.2,24.3c-4.8,7.6-10.5,14.4-17.3,20.3      c-6.7,5.9-14.7,12.2-24.1,18.9L90.6,103.2L90.6,103.2z\"><\/path>\t\t\t\t<path id=\"XMLID_2_\" class=\"st1\" d=\"M115.8,104.6h28.1V132h-28.1V104.6z\"><\/path>\t\t\t<\/g>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Choose the formats and <strong>channels best suited<\/strong> to your purposes. They will represent your strategy.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c401972 elementor-widget elementor-widget-image\" data-id=\"c401972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25102734\/Mobile-martketing-3-EN.jpg\" class=\"attachment-full size-full wp-image-21729\" alt=\"\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25102734\/Mobile-martketing-3-EN.jpg 1400w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25102734\/Mobile-martketing-3-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25102734\/Mobile-martketing-3-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25102734\/Mobile-martketing-3-EN-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f0909 elementor-widget elementor-widget-heading\" data-id=\"80f0909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top 7 mobile marketing strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e066f52 elementor-widget elementor-widget-text-editor\" data-id=\"e066f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read on to discover the <strong>8 top mobile marketing strategies<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc997f elementor-widget elementor-widget-heading\" data-id=\"fbc997f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. SMS and MMS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac00c81 elementor-widget elementor-widget-text-editor\" data-id=\"ac00c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite the popularity of apps and social media, <strong>SMS<\/strong> or even <strong>MMS<\/strong> remains an effective method of mobile marketing. The <strong>open rate<\/strong> of SMS is <strong>98%<\/strong>, making it one of the most effective marketing strategies.<\/p><p>SMS and MMS can contain information, offers, promotions or invitations to visit a website or download an app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ee655 elementor-widget elementor-widget-heading\" data-id=\"68ee655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Apps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9b61b elementor-widget elementor-widget-text-editor\" data-id=\"bb9b61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Applications or <strong>apps<\/strong> are a great way to reach customers. They are installed directly on users\u2019 devices and can be used, via <strong>push notifications<\/strong>, to offer exclusive discounts, provide information on products\/services or simply to enhance the customer experience.<\/p><p><strong>Amazon<\/strong>\u2019s app, for example, offers a <strong>unique and seamless shopping experience<\/strong> that makes the multinational company a leader in global e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a8da3 elementor-widget elementor-widget-heading\" data-id=\"03a8da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Responsive websites<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f0118 elementor-widget elementor-widget-text-editor\" data-id=\"b5f0118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Responsive websites<\/strong>, i.e. optimised for mobile devices, adapt the resolution according to screen size, ensuring <strong>good UX<\/strong> and <strong>fast loading speed<\/strong>. They can contain information, content or call to actions to direct users to other channels or actions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2da193 elementor-widget elementor-widget-heading\" data-id=\"f2da193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Geolocalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4459d elementor-widget elementor-widget-text-editor\" data-id=\"9a4459d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>EU regulations<\/strong> allow the use of <strong>geolocalisation<\/strong> of users. If, therefore, you are a shop, you can send a message to all nearby customers, perhaps offering a special discount.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee65e7b elementor-widget elementor-widget-heading\" data-id=\"ee65e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Social media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0fc05 elementor-widget elementor-widget-text-editor\" data-id=\"cf0fc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the latest estimates in <strong>We Are Social\u2019s <\/strong><a href=\"https:\/\/wearesocial.com\/it\/blog\/2023\/01\/digital-2023-i-dati-globali\/\" target=\"_blank\" rel=\"noopener\"><strong>Digital 2023 report<\/strong><\/a>, users with at least one social profile worldwide would have risen to <strong>5.16 billion<\/strong> in <strong>2022<\/strong> out of a total population of <strong>8.01 billion<\/strong>.<\/p><p>It means that social media is a great driver for creating <strong>communities<\/strong> around brands, spreading <strong>viral contents<\/strong>, interacting with users and sponsoring <strong>posts<\/strong> or <strong>stories<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb2141 elementor-widget elementor-widget-heading\" data-id=\"8eb2141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. QR code<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea8b14 elementor-widget elementor-widget-text-editor\" data-id=\"3ea8b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>QR codes<\/strong> have spread exponentially, replacing paper menus in bars and restaurants. Thanks to their ease of use, they connect users with <strong>websites<\/strong>, <strong>apps<\/strong>, <strong>videos<\/strong> or content of all kinds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f8745 elementor-widget elementor-widget-heading\" data-id=\"28f8745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. AR and VR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167eb40 elementor-widget elementor-widget-text-editor\" data-id=\"167eb40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Augmented reality<\/strong> and <strong>virtual reality<\/strong>, which are part of <strong>mixed reality<\/strong> (<strong>MR<\/strong>), make it possible to explore \u201cother worlds\u201d where <strong>immersive experiences<\/strong> can take place. AR and VR therefore have multiple fields of application, such as surgery, psychology, marketing, entertainment and training.<\/p><p>With reference to marketing, they can be useful for <strong>product placement<\/strong>, immersing buyers in <strong>virtual purchasing paths<\/strong>. AR, in this case, is a valuable resource for marketing, as it enables greater interaction between products\/services and the <strong>target audience<\/strong>. The AR industry is estimated to be worth around <strong>3 billion dollars<\/strong> in <strong>2022<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3e71b elementor-widget elementor-widget-heading\" data-id=\"bc3e71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create contents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2930fcc elementor-widget elementor-widget-text-editor\" data-id=\"2930fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the campaign strategies, channels and formats have been chosen, the content must be created and passed on to the users. Content and creativity should be:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-062dbf1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"062dbf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>relevant<\/strong>, in the sense of pertinent to the interests, needs and expectations of the leads;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>engaging<\/strong>, i.e. able to capture the attention of consumers, stimulating their curiosity;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>clear<\/strong>, i.e. communicated in a simple and effective manner;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>concise<\/strong>, which means short and succinct.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab253c3 elementor-widget elementor-widget-image\" data-id=\"ab253c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/contacts\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25103334\/Mobile-martketing-4-EN.jpg\" class=\"attachment-full size-full wp-image-21741\" alt=\"\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25103334\/Mobile-martketing-4-EN.jpg 1400w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25103334\/Mobile-martketing-4-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25103334\/Mobile-martketing-4-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/09\/25103334\/Mobile-martketing-4-EN-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728b3ee elementor-widget elementor-widget-heading\" data-id=\"728b3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile marketing: a rewarding choice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d97e55 elementor-widget elementor-widget-text-editor\" data-id=\"4d97e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile marketing is a <strong>rewarding choice<\/strong> for any company or freelancer wanting to go to market.<\/p><p>The world has changed: today, customers must be reached and involved. This is the future of <strong>digital communication<\/strong>. If, therefore, you have not yet considered investing in mobile marketing, now is the time to do so.<\/p><p><a href=\"https:\/\/www.moka-adv.it\/en\/\"><strong>Moka Adv<\/strong><\/a> can help you achieve your business goals with proven, engaging and effective <strong>mobile marketing<\/strong> strategies.<\/p><p>To start a mobile marketing campaign, find us on <a href=\"https:\/\/wa.me\/390950935481\" rel=\"nofollow noopener\" target=\"_blank\"><strong>WhatsApp<\/strong><\/a> (click or tap the link to open the chat), call us at <strong>+390950935481<\/strong> or send us an <strong>e-mail<\/strong> by filling out the <strong>contact form<\/strong> below. A team of <strong>experienced marketers<\/strong> is waiting for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>According to statistics, already in 2020, 52% of global web traffic came from mobile devices. By 2025, it\u2019s predicted that there will be 6.1 billion users worldwide connected from smartphones. This means that mobile marketing offers huge opportunities for both companies and creators, such as the possibility to reach a wide audience, increase visibility, retain [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":21713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-21727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts\/21727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/comments?post=21727"}],"version-history":[{"count":9,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts\/21727\/revisions"}],"predecessor-version":[{"id":21761,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts\/21727\/revisions\/21761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/media\/21713"}],"wp:attachment":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/media?parent=21727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/categories?post=21727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/tags?post=21727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}