{"id":22015,"date":"2023-11-10T10:37:58","date_gmt":"2023-11-10T09:37:58","guid":{"rendered":"https:\/\/www.moka-adv.it\/?p=22015"},"modified":"2023-11-10T11:16:26","modified_gmt":"2023-11-10T10:16:26","slug":"multilingual-seo-interview-andrea-motta-seo-specialist","status":"publish","type":"post","link":"https:\/\/www.moka-adv.it\/en\/multilingual-seo-interview-andrea-motta-seo-specialist\/","title":{"rendered":"3 ways to implement a multilingual SEO strategy \u2013 Moka Adv interviews Andrea Motta, SEO specialist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22015\" class=\"elementor elementor-22015 elementor-21992\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79e62cf e-flex e-con-boxed e-con e-parent\" data-id=\"79e62cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0dbd9c elementor-widget elementor-widget-text-editor\" data-id=\"d0dbd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More and more companies are choosing the path of <strong>internationalisation<\/strong>, which is why today our web agency, <a href=\"https:\/\/www.moka-adv.it\/en\/\"><strong>Moka Adv<\/strong><\/a>, decided to interview a <strong>multilingual SEO <\/strong>expert.<\/p><p>Multilingual SEO is the set of techniques and strategies useful for positioning content in multiple languages within search engines (<strong>Google <\/strong>above all). Its purpose is to increase organic traffic from international and\/or multi-ethnic markets.<\/p><p>It\u2019s a winning strategy for international websites, which are able to reach customers scattered around the world and who speak, indeed, several languages.<\/p><p>To delve into the subject, we asked <a href=\"https:\/\/andreamotta.net\/en\/home\/\" target=\"_blank\" rel=\"noopener\"><strong>Andrea Motta<\/strong><\/a>, an <strong>SEO specialist <\/strong>with extensive experience abroad and currently working for <strong>Betsson Group<\/strong>.<\/p><p>Andrea, who has already been a guest of <strong>Francesco Margherita<\/strong>, one of Italy\u2019s leading SEO professionals and popularisers, worked for years in the <strong>UK <\/strong>as an <strong>SEO consultant <\/strong>and has already addressed the topic of multilingual SEO and international SEO for the <strong>SEO Tester Online Academy<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8d5f1 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"cc8d5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cc8d5f1\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cc8d5f1\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__cc8d5f1\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c89f2 elementor-widget elementor-widget-image\" data-id=\"87c89f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10102435\/SEO-multilingua-Andrea-Motta-2-IT.jpg\" class=\"attachment-full size-full wp-image-22002\" alt=\"SEO multilingua\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10102435\/SEO-multilingua-Andrea-Motta-2-IT.jpg 1400w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10102435\/SEO-multilingua-Andrea-Motta-2-IT-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10102435\/SEO-multilingua-Andrea-Motta-2-IT-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10102435\/SEO-multilingua-Andrea-Motta-2-IT-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b49dfd elementor-widget elementor-widget-heading\" data-id=\"3b49dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interview with Andrea Motta, experienced SEO specialist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22cccb2 elementor-widget elementor-widget-heading\" data-id=\"22cccb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hello Andrea and thank you for being here with us. Let\u2019s start with you: tell us a little about how you managed to become an SEO specialist for a listed company.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1de90e elementor-widget elementor-widget-text-editor\" data-id=\"f1de90e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After spending <a href=\"https:\/\/andreamotta.net\/en\/about\/\" target=\"_blank\" rel=\"noopener\"><strong>almost a decade in the United Kingdom<\/strong><\/a> I made the decision to <strong>return <\/strong>to my native <strong>Catania<\/strong>, <strong>Italy<\/strong>. At that point, I was faced with <strong>two options<\/strong>: look for a <strong>job at a local company <\/strong>or use my SEO experience and English language skills to find a <strong>remote job opportunity <\/strong>at an <strong>international company<\/strong>. I chose the latter option and thus crossed the path of <strong>Betsson Group<\/strong>. This company saw me as an ideal candidate for their team, recognising the value of <strong>my skills<\/strong>, both in terms of <strong>soft skills <\/strong>and <strong>hard skills<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3762e elementor-widget elementor-widget-heading\" data-id=\"2c3762e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A great story. Now, though, let\u2019s talk about SEO. What is it?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5d6fb elementor-widget elementor-widget-text-editor\" data-id=\"7e5d6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SEO <\/strong>is a set of strategies and techniques used to optimise a website, but also any online product or content, so that it\u2019s more attractive to search engines. This translates into optimising various aspects of the site, such as structure, content and backlinks, in order to increase its position in organic search results.<\/p><p>SEO is mainly associated with websites, but it\u2019s important to emphasise that the same techniques can be applied to improve, for example, the ranking of a product on <strong>Amazon <\/strong>or the ranking of a video on <a href=\"https:\/\/www.moka-adv.it\/en\/seo-video-marketing-5-viral-strategies-you-tube\/\"><strong>YouTube<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b55388f elementor-widget elementor-widget-heading\" data-id=\"b55388f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Very clear. What do you think is the main difference with multilingual SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8633b90 elementor-widget elementor-widget-text-editor\" data-id=\"8633b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The key distinction between traditional and multilingual SEO lies in the fact that the former focuses on optimising online content for an audience of uniform language and geographic origin, whereas multilingual SEO is geared towards optimising for an audience that speaks <strong>several languages <\/strong>and may belong to <strong>different geographic regions<\/strong>, although the latter point is not necessarily a requirement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac16cf elementor-widget elementor-widget-heading\" data-id=\"4ac16cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What skills does an SEO specialist need to have in order to work on multilingual sites?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2812d0b elementor-widget elementor-widget-text-editor\" data-id=\"2812d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To manage multilingual SEO, the technical and analysis skills remain the same. Contrary to what one might think, <strong>it\u2019s not mandatory to speak different languages<\/strong>. However, it\u2019s vital to work closely with a native speaker or someone fluent in the language in question. Their linguistic competence is crucial for examining, for example, keyword searches or for accurately verifying the quality of content commissioned from external providers to be placed on the site for SEO purposes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1b4d0 elementor-widget elementor-widget-heading\" data-id=\"cf1b4d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you monitor the data of a multilingual website?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1345a elementor-widget elementor-widget-text-editor\" data-id=\"bf1345a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Actually, as far as monitoring a multilingual site is concerned, there are no fundamentally different requirements compared to a traditional site.<\/p><p>Tools such as <strong>Google Search Console<\/strong>, <strong>Google Analytics 4 <\/strong>and at least one external tool, such as <strong>SEMrush <\/strong>or <strong>Screaming Frog<\/strong>, to detect technical problems continue to be useful.<\/p><p>A useful tip? When trying to detect errors via <strong>Search Console <\/strong>on a multilingual site with numerous sub-domains or sub-folders, filter the pages to display only those that include that specific language in the <strong>URL<\/strong>. This approach greatly simplifies the analysis and monitoring of data relating to the different language versions of the site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f12f51 elementor-widget elementor-widget-image\" data-id=\"3f12f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103951\/Multilingual-SEO-Andrea-Motta-3-EN.jpg\" class=\"attachment-full size-full wp-image-22021\" alt=\"multilingual SEO\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103951\/Multilingual-SEO-Andrea-Motta-3-EN.jpg 1400w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103951\/Multilingual-SEO-Andrea-Motta-3-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103951\/Multilingual-SEO-Andrea-Motta-3-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10103951\/Multilingual-SEO-Andrea-Motta-3-EN-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea32ced elementor-widget elementor-widget-heading\" data-id=\"ea32ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We mentioned international SEO earlier. Are there differences with multilingual SEO? If so, what are they?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3294ecc elementor-widget elementor-widget-text-editor\" data-id=\"3294ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Multilingual SEO <\/strong>focuses on <strong>optimising a website in different languages<\/strong>, but it does not necessarily imply an international focus. For example, a multilingual site targeting Switzerland with content in French, German and Italian is a case where multilingual SEO aims to target several languages within a single country.<\/p><p>On the other hand, <strong>international SEO <\/strong>may concern a site with multiple versions in the same language, but with the <strong>goal of reaching audiences in different countries<\/strong>. For example, a site with both a British English version and an American English version, although sharing the language, may be an example of international SEO as it targets two different countries. This may require adaptation of the marketing strategy and communication tactics to suit the cultural and linguistic specificities of each region.<\/p><p>Another important aspect of international SEO is the consideration of <strong>local search engines<\/strong>. While <strong>Google <\/strong>is dominant in many parts of the world, there are alternative search engines, such as <strong>Yandex in<\/strong> <strong>Russia <\/strong>or <strong>Baidu in China<\/strong>, that must be considered when trying to reach certain international markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c93f050 elementor-widget elementor-widget-heading\" data-id=\"c93f050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can you list the benefits of one and the other?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adb62b elementor-widget elementor-widget-text-editor\" data-id=\"3adb62b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The benefits are similar. Both aim to <strong>improve the user experience<\/strong>, which in turn can lead to increased revenue for the company in question. When a user finds the site in theirnative language, they will feel more comfortable and be encouraged to proceed with the purchase. Similarly, if a user finds prices expressed in their country\u2019s currency, such as dollars for an American user instead of pounds for a UK user, they will be more likely to take desired actions, such as purchases or conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123db1a elementor-widget elementor-widget-image\" data-id=\"123db1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104030\/Multilingual-SEO-Andrea-Motta-4-EN.jpg\" class=\"attachment-full size-full wp-image-22023\" alt=\"multilingual SEO\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104030\/Multilingual-SEO-Andrea-Motta-4-EN.jpg 1400w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104030\/Multilingual-SEO-Andrea-Motta-4-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104030\/Multilingual-SEO-Andrea-Motta-4-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104030\/Multilingual-SEO-Andrea-Motta-4-EN-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad9c1a elementor-widget elementor-widget-heading\" data-id=\"4ad9c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you implement a multilingual SEO strategy? Would you list the 3 fundamental elements?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d3148 elementor-widget elementor-widget-text-editor\" data-id=\"58d3148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The key aspects, from my point of view, mainly concern the architecture of the site:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e26e46 sistemo-listati elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6e26e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 144.3 129.5\" style=\"enable-background:new 0 0 144.3 129.5;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{enable-background:new    ;}\t.st1{fill:#F20746;}<\/style><title>1<\/title><g id=\"Livello_2_1_\">\t<g id=\"Livello_1-2\">\t\t<g id=\"_1.\">\t\t\t<g id=\"XMLID_1_\" class=\"st0\">\t\t\t\t<path id=\"XMLID_4_\" class=\"st1\" d=\"M25.5,30.1L0.4,44.2l0.1-28L29.3-0.1L57.1,0l-0.6,129.4L25,129.2L25.5,30.1z\"><\/path>\t\t\t\t<path id=\"XMLID_2_\" class=\"st1\" d=\"M91.3,102.2l28.1,0.1l-0.1,27.4l-28.1-0.1C91.2,129.6,91.3,102.2,91.3,102.2z\"><\/path>\t\t\t<\/g>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">the use of the <strong>correct HREFLANG attribute<\/strong> to indicate the language of the page and help search engines determine the most relevant version for the user based on his or her search language;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 143.9 132\" style=\"enable-background:new 0 0 143.9 132;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{enable-background:new    ;}\t.st1{fill:#F20746;}<\/style><title>2<\/title><g id=\"Livello_2_1_\">\t<g id=\"Livello_1-2\">\t\t<g id=\"_2.\">\t\t\t<g id=\"XMLID_1_\" class=\"st0\">\t\t\t\t<path id=\"XMLID_4_\" class=\"st1\" d=\"M90.6,103.2v28.7H0v-22.1c8-4.7,16.5-10.8,25.3-18.5c8.9-7.7,16.3-15.8,22.3-24.3      s9-16.1,9-22.8c0-6.6-2-11.5-6-14.8s-9.4-4.9-16.3-4.9c-5.7,0-11.1,1.2-16.2,3.7s-10.8,6-17,10.7V12C14.2,4,28.4,0,43.8,0      C58,0,69,3.5,76.6,10.4s11.5,16.7,11.5,29.4c0,8.5-2.4,16.6-7.2,24.3c-4.8,7.6-10.5,14.4-17.3,20.3      c-6.7,5.9-14.7,12.2-24.1,18.9L90.6,103.2L90.6,103.2z\"><\/path>\t\t\t\t<path id=\"XMLID_2_\" class=\"st1\" d=\"M115.8,104.6h28.1V132h-28.1V104.6z\"><\/path>\t\t\t<\/g>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">a <strong>clear URL structure<\/strong> that identifies the language of the page immediately for both users and search engines;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 141 132.6\" style=\"enable-background:new 0 0 141 132.6;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{enable-background:new    ;}\t.st1{fill:#F20746;}<\/style><title>3<\/title><g id=\"Livello_2_1_\">\t<g id=\"Livello_1-2\">\t\t<g id=\"_3.\">\t\t\t<g id=\"XMLID_1_\" class=\"st0\">\t\t\t\t<path id=\"XMLID_4_\" class=\"st1\" d=\"M0,122.6V95.8c7.2,4.3,13.6,7.5,19.1,9.8s11.3,3.4,17.4,3.4c7.5,0,13.4-1.4,17.6-4.2      s6.3-6.7,6.3-11.7c0-11.4-8.2-17.1-24.5-17.1H16.7V52.4h19.6c6.1,0,10.6-1.3,13.7-3.8c3-2.5,4.6-5.8,4.6-9.8c0-5-2-8.7-5.9-11.1      c-3.9-2.3-9.1-3.5-15.4-3.5c-4.7,0-9.3,0.6-14.1,1.7c-4.7,1.2-10.3,3.2-16.6,6.2V8.3c5-2.6,10.5-4.6,16.3-6.1S30.5,0,36.4,0      c12.9,0,23.8,3,32.7,8.9c8.9,6,13.3,14.7,13.3,26.4c0,4.5-1.1,8.7-3.2,12.4c-2.1,3.8-4.7,6.8-7.8,9c-3,2.3-5.8,3.7-8.2,4.2      c3.9,1.2,7.7,3.2,11.5,6.2s7,6.8,9.5,11.5s3.8,10.1,3.8,16c0,12.8-4.8,22.4-14.3,28.6c-9.5,6.3-21.4,9.4-35.8,9.4      C25.5,132.7,12.9,129.3,0,122.6z\"><\/path>\t\t\t\t<path id=\"XMLID_2_\" class=\"st1\" d=\"M112.9,103.8H141v27.4h-28.1V103.8z\"><\/path>\t\t\t<\/g>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">the inclusion of a <strong>clearly visible language menu<\/strong> to facilitate multilingual site navigation, allowing users to find and quickly select the desired language.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0de8c elementor-widget elementor-widget-heading\" data-id=\"7e0de8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In your opinion, what is the absolute best multilingual SEO strategy? Or rather, does one exist?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ee220 elementor-widget elementor-widget-text-editor\" data-id=\"44ee220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the field of SEO, <strong>there is no <\/strong>universally best multilingual strategy, but rather <em>it depends <\/em>from project to project. The choice of strategy, in fact, will depend on the needs and objectives of the site. Here are three examples of extremely successful multilingual sites whose strategies differ in their entirety, starting with the basics:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9172ccc sistemo-listati elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9172ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 144.3 129.5\" style=\"enable-background:new 0 0 144.3 129.5;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{enable-background:new    ;}\t.st1{fill:#F20746;}<\/style><title>1<\/title><g id=\"Livello_2_1_\">\t<g id=\"Livello_1-2\">\t\t<g id=\"_1.\">\t\t\t<g id=\"XMLID_1_\" class=\"st0\">\t\t\t\t<path id=\"XMLID_4_\" class=\"st1\" d=\"M25.5,30.1L0.4,44.2l0.1-28L29.3-0.1L57.1,0l-0.6,129.4L25,129.2L25.5,30.1z\"><\/path>\t\t\t\t<path id=\"XMLID_2_\" class=\"st1\" d=\"M91.3,102.2l28.1,0.1l-0.1,27.4l-28.1-0.1C91.2,129.6,91.3,102.2,91.3,102.2z\"><\/path>\t\t\t<\/g>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Yahoo<\/strong>, for example, uses a <strong>separate sub-domain<\/strong> for each language (e.g. <strong>en<\/strong>.search.yahoo.com\/, <strong>fr<\/strong>.search.yahoo.com\/, <strong>uk<\/strong>.search.yahoo.com\/);<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 143.9 132\" style=\"enable-background:new 0 0 143.9 132;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{enable-background:new    ;}\t.st1{fill:#F20746;}<\/style><title>2<\/title><g id=\"Livello_2_1_\">\t<g id=\"Livello_1-2\">\t\t<g id=\"_2.\">\t\t\t<g id=\"XMLID_1_\" class=\"st0\">\t\t\t\t<path id=\"XMLID_4_\" class=\"st1\" d=\"M90.6,103.2v28.7H0v-22.1c8-4.7,16.5-10.8,25.3-18.5c8.9-7.7,16.3-15.8,22.3-24.3      s9-16.1,9-22.8c0-6.6-2-11.5-6-14.8s-9.4-4.9-16.3-4.9c-5.7,0-11.1,1.2-16.2,3.7s-10.8,6-17,10.7V12C14.2,4,28.4,0,43.8,0      C58,0,69,3.5,76.6,10.4s11.5,16.7,11.5,29.4c0,8.5-2.4,16.6-7.2,24.3c-4.8,7.6-10.5,14.4-17.3,20.3      c-6.7,5.9-14.7,12.2-24.1,18.9L90.6,103.2L90.6,103.2z\"><\/path>\t\t\t\t<path id=\"XMLID_2_\" class=\"st1\" d=\"M115.8,104.6h28.1V132h-28.1V104.6z\"><\/path>\t\t\t<\/g>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Adidas<\/strong>, on the other hand, adopts a <strong>separate domain<\/strong> for each language (such as www.adidas.<strong>it<\/strong>, www.adidas.<strong>fr<\/strong>, www.adidas.co.<strong>uk<\/strong>);<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 141 132.6\" style=\"enable-background:new 0 0 141 132.6;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{enable-background:new    ;}\t.st1{fill:#F20746;}<\/style><title>3<\/title><g id=\"Livello_2_1_\">\t<g id=\"Livello_1-2\">\t\t<g id=\"_3.\">\t\t\t<g id=\"XMLID_1_\" class=\"st0\">\t\t\t\t<path id=\"XMLID_4_\" class=\"st1\" d=\"M0,122.6V95.8c7.2,4.3,13.6,7.5,19.1,9.8s11.3,3.4,17.4,3.4c7.5,0,13.4-1.4,17.6-4.2      s6.3-6.7,6.3-11.7c0-11.4-8.2-17.1-24.5-17.1H16.7V52.4h19.6c6.1,0,10.6-1.3,13.7-3.8c3-2.5,4.6-5.8,4.6-9.8c0-5-2-8.7-5.9-11.1      c-3.9-2.3-9.1-3.5-15.4-3.5c-4.7,0-9.3,0.6-14.1,1.7c-4.7,1.2-10.3,3.2-16.6,6.2V8.3c5-2.6,10.5-4.6,16.3-6.1S30.5,0,36.4,0      c12.9,0,23.8,3,32.7,8.9c8.9,6,13.3,14.7,13.3,26.4c0,4.5-1.1,8.7-3.2,12.4c-2.1,3.8-4.7,6.8-7.8,9c-3,2.3-5.8,3.7-8.2,4.2      c3.9,1.2,7.7,3.2,11.5,6.2s7,6.8,9.5,11.5s3.8,10.1,3.8,16c0,12.8-4.8,22.4-14.3,28.6c-9.5,6.3-21.4,9.4-35.8,9.4      C25.5,132.7,12.9,129.3,0,122.6z\"><\/path>\t\t\t\t<path id=\"XMLID_2_\" class=\"st1\" d=\"M112.9,103.8H141v27.4h-28.1V103.8z\"><\/path>\t\t\t<\/g>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Madrid sports online newspaper <strong>Marca<\/strong> (www.marca.com), finally, uses a subfolder for the English language version (www.marca.com\/<strong>en<\/strong>\/) and a <strong>separate subfolder<\/strong> for the Mexican Spanish version (www.marca.com\/<strong>mx<\/strong>\/).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929d9e1 elementor-widget elementor-widget-heading\" data-id=\"929d9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What impact will artificial intelligence have on multilingual SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7890165 elementor-widget elementor-widget-text-editor\" data-id=\"7890165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Artificial intelligence <\/strong>(<strong>AI<\/strong>) is becoming a valuable ally in all aspects of multilingual SEO, including <strong>technical<\/strong>, <strong>on-site <\/strong>and <strong>off-site aspects<\/strong>.<\/p><p>For example, if we ask an AI assistant such as <strong>ChatGPT <\/strong>where to insert the <strong>HREFLANG tag<\/strong>, we receive clear instructions on how to generate and where to insert the necessary code.<\/p><p>As far as content creation is concerned, we can turn to tools such as Google\u2019s <strong>Bard<\/strong>, Microsoft&#8217;s <strong>Bing <\/strong>or ChatGPT itself for suggestions on how to organise our content calendar with <strong>topic clusters <\/strong>and <strong>pillar pages<\/strong>. These IAs often offer valuable ideas that help us save time. Even if they do not completely replace tools such as <strong>AnswerThePublic <\/strong>or SEMrush\u2019s <strong>Keywords Magic Tool<\/strong>, they can be a great help, especially if we have to meet tight deadlines.<\/p><p>On the off-site side, although I have not experimented directly, I have read about AI-based tools that simplify the outreach process and improve the efficiency of multilingual SEO activities. These tools, including <strong>Linkio<\/strong>, <strong>BuzzStream <\/strong>and <strong>Dibz<\/strong>, could be particularly useful when working with unfamiliar languages or markets because they allow you to identify valuable <strong>link building <\/strong>opportunities, automate outreach and monitor results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e3f04 elementor-widget elementor-widget-heading\" data-id=\"b6e3f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Thank you for your time and input, Andrea!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193fd3f elementor-widget elementor-widget-text-editor\" data-id=\"193fd3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thank you for having me, guys: see you next time!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb600df elementor-widget elementor-widget-image\" data-id=\"fb600df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.moka-adv.it\/en\/contacts\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"760\" src=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104421\/Multilingual-SEO-Andrea-Motta-5-EN.jpg\" class=\"attachment-full size-full wp-image-22026\" alt=\"multilingual SEO\" srcset=\"https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104421\/Multilingual-SEO-Andrea-Motta-5-EN.jpg 1400w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104421\/Multilingual-SEO-Andrea-Motta-5-EN-300x163.jpg 300w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104421\/Multilingual-SEO-Andrea-Motta-5-EN-1024x556.jpg 1024w, https:\/\/media.moka-adv.it\/wp-content\/uploads\/2023\/11\/10104421\/Multilingual-SEO-Andrea-Motta-5-EN-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>More and more companies are choosing the path of internationalisation, which is why today our web agency, Moka Adv, decided to interview a multilingual SEO expert. Multilingual SEO is the set of techniques and strategies useful for positioning content in multiple languages within search engines (Google above all). Its purpose is to increase organic traffic [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":22016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-22015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts\/22015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/comments?post=22015"}],"version-history":[{"count":9,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts\/22015\/revisions"}],"predecessor-version":[{"id":22046,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/posts\/22015\/revisions\/22046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/media\/22016"}],"wp:attachment":[{"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/media?parent=22015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/categories?post=22015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moka-adv.it\/en\/wp-json\/wp\/v2\/tags?post=22015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}