{"id":7478,"date":"2019-09-03T09:00:39","date_gmt":"2019-09-03T07:00:39","guid":{"rendered":"https:\/\/www.moka-adv.it\/top-digital-marketing-trends-for-2020\/"},"modified":"2022-08-23T14:49:28","modified_gmt":"2022-08-23T12:49:28","slug":"top-digital-marketing-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.moka-adv.it\/en\/top-digital-marketing-trends-for-2020\/","title":{"rendered":"TOP DIGITAL MARKETING TRENDS FOR 2020"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tThe main objective of the digital marketing world is to give importance to companies. To distinguish itself from the countless competitors on the web, a company must know its Customers<\/strong>, analyse their behaviour and needs and base its strategy on them.\r\n\r\nIt is therefore essential to follow the latest digital marketing trends<\/strong>, update the tools used, create a content marketing strategy and constantly perform social media marketing activities<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LATEST TRENDS: SOCIAL NETWORKS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTechnology follows and supports users’ needs<\/strong>. In the last decade, technology has made great strides, adapting itself to the latest socio-cultural changes. Long gone are the days when television affected a company’s sales.\r\n\r\nToday, if a company wants to sell its products or services, it is forced to follow its audience where this is most present: social networks.<\/strong>\r\n\r\nFacebook<\/strong> and Instagram<\/strong> are the most used social networks and for this reason, in recent years, companies have increased their presence on these channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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VIDEO MARKETING AND INFLUENCER MARKETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs it is known, users’ online activity takes place mainly within their smartphones and their level of attention has dropped considerably.\r\n\r\nFor this reason, companies need to find new ways to attract the spotlight.\r\n\r\nIn this sense, it may be useful to base a social media marketing strategy on the use of images and videos.<\/strong> Users surf on social networks during spare time and scroll the news distractedly. A colourful image and a short but engaging video are therefore more effective.\r\n\r\nIn 2020, having a Youtube channel<\/strong> and an Instagram page<\/strong> will be a must also for small companies. With reference to Instagram, an increasingly common activity among companies is connected to influencer marketing. The collaboration with<\/strong> social influencers<\/strong> allows companies to reach a wider audience more easily. In this case, it is essential to develop more and more their video marketing skills<\/strong>, to share the short videos in the Instagram Stories<\/strong>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE DIGITAL TRENDS WITH GREATER IMPACT ON COMPANIES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFor some years now, we hear about artificial intelligence, machine learning and virtual reality and it seems that 2020 represents the decisive year for achieving surprising results in terms of web marketing and marketing technology.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visual Search <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCompared to Instagram, Facebook loses some ground. In recent years, users have shown a greater need to see images rather than words. Precisely for this reason, in 2020 it will be easier for the user to do a search by images<\/strong>.\r\n\r\nVisual Search, integrated with an artificial intelligence (AI) system, will allow to frame an unknown object and wait for the search engine to identify it and describe it for the user.\r\n\r\nGoogle has been using this search system for some time, and other platforms, such as Instagram and Pinterest, are also taking action in this direction. To exploit this type of digital marketing technology, companies will have to improve the images in their websites and be careful to assign them clear titles, which will allow search engines to identify images more easily.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Voice Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe percentage of voice searches carried out through mobile devices grows immeasurably and it is expected that in 2020 it will be around 20% of the total searches carried out by online users.\r\n\r\nWhat will companies have to do to seize this big opportunity?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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