{"id":8185,"date":"2019-12-02T10:47:53","date_gmt":"2019-12-02T09:47:53","guid":{"rendered":"https:\/\/www.moka-adv.it\/how-to-implement-a-marketing-strategy-on-youtube\/"},"modified":"2022-08-26T12:28:08","modified_gmt":"2022-08-26T10:28:08","slug":"how-to-implement-a-marketing-strategy-on-youtube","status":"publish","type":"post","link":"https:\/\/www.moka-adv.it\/en\/how-to-implement-a-marketing-strategy-on-youtube\/","title":{"rendered":"HOW TO IMPLEMENT A MARKETING STRATEGY ON YOUTUBE"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tCompanies have now realized that the Google video platform is a powerful promotional tool and therefore it becomes important to consider the idea of implementing a YouTube marketing strategy.\r\n\r\nWith over one billion users and two billion views a day, YouTube is second only to Google among search engines.\r\n\r\nLike television (or even more), YouTube is able to influence perceptions<\/strong>, ideas and choices. Rewards irony, spontaneity, creativity, perseverance. In fact, compared to other media, the video has always been highly appreciated for the emotional impact it generates. YouTube is a container for videos of all kinds, allows sharing on social media and it is the second search engine in the world!\r\n\r\nHe has an eclectic and varied audience. In fact, a large and solid presence of young and very young people is accompanied by an increasingly wide range of adult audiences.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE HISTORY AND DATA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Youtube streaming channel was created by Chad Hurley, Steve Chen and Jawed Karim<\/strong>. They were three young employees of Paypal who in 2005<\/strong> decided to launch a video sharing service by initially uploading a video of a few seconds, “Me at the zoo<\/a>“, just to test the platform. The initial intent was creating a platform on which users could upload personal videos to show to friends and relatives. In November 2006<\/strong> it was bought by Google for over 1.60 million dollars and today YouTube is also used for marketing purposes.\r\n\r\nThe growth of this channel has been exponential, despite its “young age”! In 2010, the threshold of 2 billion videos uploaded was exceeded and the first contract was signed with SIAE, a company that protects the copyright of music artists and publishers. In 2012 <\/strong>it broadcasted a debate between the presidential candidates of the United States of America in live streaming. In 2013<\/strong> it exceeded the threshold of one billion monthly users.\r\n\r\nIn 2017 <\/strong>the new logo was presented and the number of users of this channel reached 1.3 billion. Within this platform, more than 200 hours of video per minute are uploaded and almost 5 billion videos are watched a day. 80% of the visualisations come from the United States and more than half of the videos uploaded come from mobile devices. From 2014 to 2019<\/strong> mobile traffic grew by 20%, reaching 70%.\r\n\r\nTo date, YouTube is accessible in 80 languages and the number of channels that earn over $ 10,000 is increasing by 50% each year.\r\n\r\nThanks to the studies carried out, it was recorded that around 20% of people stop viewing the video after the first few seconds<\/strong>. For this reason, it becomes essential to produce short videos, with engaging and exciting intros, in order to keep the user’s attention alive.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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YouTube among the most used social networks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs every year, Hootsuite<\/em> and We are social<\/em> issue important data on internet usage. In the image shown, it is highlighted that YouTube is the most used social network in 2019, surpassing, even though only slightly, Facebook and WhatsApp. This is the reason why this channel should be included in the social media marketing strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HOW TO DEVELOP A YOUTUBE MARKETING STRATEGY?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Like any marketing strategy, YouTube’s must also be studied and planned. All actions must be established according to the objectives and the target.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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