Food Gaming For Active aGeing

European project winner of an Erasmus+ call, aims to promote good eating habits among older adults through the use of interactive and innovative games. 

Logo and visual identity

For this project we have created a visual identity that reflects the objective of the project, creating a playful and captivating brand, leaflets, letterheads and various types of layout useful for communication on different channels. 

Website

We designed the graphic mockup of the project website, also dealing with UX design and UX copywriting. After a thorough study on the target audience and on the objective of the communication campaign, we created a responsive and multilingual website in WordPress. 

SEO / SEM and metrics

We dealt with the optimisation of the website for search engines, both in the production of texts according to SEO copywriting, and in the SEO optimisation of other types of web content. We managed the monitoring of the metrics and analytics of the various KPIs of the online communication campaign. 

Press releases

Within a broader communication and marketing strategy, we managed the editing and publication of official and multilingual press releases, both for online and offline channels, in order to promote and spread knowledge of the project both among the target groups and among a wider audience at European level.