Food Gaming For Active aGeing
European project winner of an Erasmus+ call, aims to promote good eating habits among older adults through the use of interactive and innovative games.
Logo and visual identity
For this project we have created a visual identity that reflects the objective of the project, creating a playful and captivating brand, leaflets, letterheads and various types of layout useful for communication on different channels.
We designed the graphic mockup of the project website, also dealing with UX design and UX copywriting. After a thorough study on the target audience and on the objective of the communication campaign, we created a responsive and multilingual website in WordPress.
SEO / SEM and metrics
We dealt with the optimisation of the website for search engines, both in the production of texts according to SEO copywriting, and in the SEO optimisation of other types of web content. We managed the monitoring of the metrics and analytics of the various KPIs of the online communication campaign.