SEO
After an audit of the website and its search engine positioning, we plan a strategy to increase traffic and conversions by identifying the most effective keywords. This is a long-term activity and cannot be improvised.
SEO expertise and attitude
KEYWORD RESEARCH
Search for keywords related to your activities and working field (short, middle and long tail keywords, etc.).
SEO COPYWRITING
Creating quality contents according to the rules of SEO copywriting to lead the field.
SEO ON-SITE
Optimisation of the on-site elements, including page titles, meta descriptions, headings, image title and more.
SEO OFF-SITE
Off-site optimisation (identification of link building opportunities and accurate social network management).
WEBSITE MONITORING
Website monitoring through Google Analytics and SEO Zoom, optimisation through Google Search Console.
ANALYSE YOUR SITE
Why scan your website? Who would not like to know if their website is optimised for the web or if there is something to improve?
Optimising your website is an operation that should be repeated constantly over time. A website that does not appear among the first pages of search engine SERP results is unlikely to give value to your online presence and be considered a good business card.
WHAT ARE THE MOST COMMON PROBLEMS OF A WEBSITE?
By analysing a website, you can understand its state of health. The most frequently detected problems are:
- duplicate content;
- duplicate tags and titles;
- low word count;
- broken links;
- slow page loading;
- missing meta descriptions;
- missing H1 tag;
- errors in the hreflang tag;
- images with empty 'alt' tag;
- incorrect hreflang links.
