Facebook Shop: the Facebook and Instagram integrated e-commerce
Facebook Shops is a new feature that allows you to create e-shops on Facebook and Instagram. Facebook Shops was officially presented as a tool to
16 June 2020
Menu
SOCIAL MARKETING AND DIFFERENCES COMPARED TO COMMERCIAL MARKETING
Social marketing is the use of marketing principles and techniques to influence a target group to accept or change behaviour voluntarily, in order to gain
7 May 2020
HOW TIKTOK WORKS, THE APP OF THE MOMENT
Initially used only by the youngest, TikTok is the social network of the moment and is an app to create videos with lip sync that
7 April 2020
SOCIAL MEDIA AND TERRORISM, AN INITIATIVE AGAINST RADICALIZATION
The Internet and above all social media increasingly represent a space in which individuals share their moods, including the fear of a danger such as
4 March 2020
HOW THE VOICE ASSISTANT OF GOOGLE (AND NOT ONLY) WILL SAVE OUR LIFE
According to LoupVentures, the most efficient voice assistant is Google Assistant (88%), followed by Siri (75%), Alexa (73%) and Cortana (63%). Google’s digital assistant, in
4 February 2020
EFFECTIVE MARKETING VIDEO CAMPAIGNS
Today we will see what it is necessary to create an effective video marketing campaigns and we will also see some examples of very successful
7 January 2020
HOW TO IMPLEMENT A MARKETING STRATEGY ON YOUTUBE
Companies have now realized that the Google video platform is a powerful promotional tool and therefore it becomes important to consider the idea of implementing
2 December 2019
GOOGLE BERT: THE MACHINE LEARNING ALGORITHM
Google Bert has been recently added Among the long list of the algorithm updates of the world’s most famous search engine. The main objective of
4 November 2019
DIFFERENT SEO TECHNIQUES: WHITE, BLACK AND GRAY HAT
Search Engine Optimization is one of the most effective strategies to give value and visibility to a business. Within the SEO there are three different
7 October 2019
