Moka Adv's JOurnal | Digital Marketing agency

Motion Graphics: the winning technique for your video marketing strategy

Drawing the attention toward your business is one of the biggest challenges in the digital world. Is there a way to emerge among the large

11 September 2020

Video Marketing

If you are thinking about how to improve your marketing strategy, be aware that Video Marketing will be the cornerstone of any digital promotion strategy.

4 August 2020

Google Ads: what it is and how it works

Google Ads (AdWords) is the most popular and used advertising platform in the world. Over the years, Google has turned into a real ecosystem ranging

15 July 2020

Facebook Shop: the Facebook and Instagram integrated e-commerce

Facebook Shops is a new feature that allows you to create e-shops on Facebook and Instagram. Facebook Shops was officially presented as a tool to

16 June 2020

SOCIAL MARKETING AND DIFFERENCES COMPARED TO COMMERCIAL MARKETING

Social marketing is the use of marketing principles and techniques to influence a target group to accept or change behaviour voluntarily, in order to gain

7 May 2020

HOW TIKTOK WORKS, THE APP OF THE MOMENT

Initially used only by the youngest, TikTok is the social network of the moment and is an app to create videos with lip sync that

7 April 2020

SOCIAL MEDIA AND TERRORISM, AN INITIATIVE AGAINST RADICALIZATION

The Internet and above all social media increasingly represent a space in which individuals share their moods, including the fear of a danger such as

4 March 2020

HOW THE VOICE ASSISTANT OF GOOGLE (AND NOT ONLY) WILL SAVE OUR LIFE

According to LoupVentures, the most efficient voice assistant is Google Assistant (88%), followed by Siri (75%), Alexa (73%) and Cortana (63%). Google’s digital assistant, in

4 February 2020

EFFECTIVE MARKETING VIDEO CAMPAIGNS

Today we will see what it is necessary to create an effective video marketing campaigns and we will also see some examples of very successful

7 January 2020

Name	Provider	Purpose	Expiry	Type
_ga	moka-adv.it	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2 years	HTTP Cookie
_gat	moka-adv.it	Used by Google Analytics to throttle request rate.	Session	HTTP Cookie
_gid	moka-adv.it	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	Session	HTTP Cookie

Name	Provider	Purpose	Expiry	Type
ads/ga-audiences	google.com	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.	Session	Pixel Tracker
collect	google-analytics.com	Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.	Session	Pixel Tracker
PREF	youtube.com	Register a unique ID used by Google for statistics related to how the visitor uses YouTube videos on different websites.	8 month	HTTP Cookie
test_cookie	doubleclick.net	Used to check if the user’s browser supports cookies.	Session	HTTP Cookie
VISITOR_INFO1_LIVE	youtube.com	Try to estimate the speed of the user’s connection on pages with integrated YouTube videos.	179 day	HTTP Cookie
YSC	youtube.com	Register a unique ID for statistics related to which YouTube videos have been viewed by the user.	Session	HTTP Cookie

Motion Graphics: the winning technique for your video marketing strategy

Video Marketing

Google Ads: what it is and how it works

Facebook Shop: the Facebook and Instagram integrated e-commerce

SOCIAL MARKETING AND DIFFERENCES COMPARED TO COMMERCIAL MARKETING

HOW TIKTOK WORKS, THE APP OF THE MOMENT

SOCIAL MEDIA AND TERRORISM, AN INITIATIVE AGAINST RADICALIZATION

HOW THE VOICE ASSISTANT OF GOOGLE (AND NOT ONLY) WILL SAVE OUR LIFE

EFFECTIVE MARKETING VIDEO CAMPAIGNS

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