Journal

If you are reading this article, you obviously know what Search Engine Optimization (SEO) is and you are looking for an SEO web agency to help you with the ranking of your showcase or e-commerce website. The good news is that you’ve jumped into the right place and you’ll soon find out what an SEO

Small and medium-sized enterprises (SMEs) often launch advertising campaigns with the aim of increasing their brand awareness. In this article, co-written by a team of experts, you will discover why brand awareness is important to create ‘intangible value’ and what are the steps to build one that makes you stand out. Table of contents Brand

Basically, social bookmarking is the process of saving a web page on a sharing platform in order to be able to consult or reread it at a later date. It is also a versatile and “free” marketing tool that allows, in the context of SEO, to obtain no-follow backlinks that can increase, although not significantly,

In the era of international marketing and digital transformation, it is good to get used to some tools, such as CMS. CMS stands for content management system. Table of content Content Management System (CMS): what it is A CMS is an application accessible via browser (Chrome, Edge, Firefox, Safari, etc.) that enables the insertion, modification

As is well known, the marketing sector is constantly and rapidly evolving. In this regard, staying up-to-date is of crucial importance for the survival of companies. The acceleration of digital transformation and the related change in consumer habits lead us to predict the future, hypothesising, on the basis of statistical analyses, trends for 2023. Follow

The Italian Data Protection Authority, following in the footsteps of the Austrian and French authorities, declared the use of Google Analytics 3 (GA3) “unlawful” with measure 224 of 9 June 2022. The problem is that Google‘s analysis service uses cookies to track numerous information (IP address, browser and OS used, date and time of access,