The Insights of our Web Agency on Digital Marketing

Goodbye Desktop Sites from Google SERP: What Will Change in Terms of Positioning?

2020 was characterised by many announcements from the American company, announcements that have introduced important news and that will change the way in which SEO

7 January 2021

E-COMMERCE AND ONLINE PAYMENTS: WHAT’S NEW IN 2021

Fingerprint, one-time password and new rules: for the consumers interested in digital payments and online purchases, new measures will come into force and they will

18 December 2020

Web Agency Challenges in 2021

2020 forced us to change course and to increasingly approach the reality online to make us heard and visible to clients. This is the time

11 December 2020

e-Commerce for Companies: the Business of the Future

The choice of the e-commerce may represent a key factor on employment and on the growth of firms’s revenues in our country, above all in

23 November 2020

LinkedIn Stories: how to follow the trend of the moment

The LinkedIn Stories have recently been launched in Italy and are available only on the most updated mobile version of the social network dedicated to

21 October 2020

Motion Graphics: the winning technique for your video marketing strategy

Drawing the attention toward your business is one of the biggest challenges in the digital world. Is there a way to emerge among the large

11 September 2020

Video Marketing: the Definitive Guide

If you are thinking about how to improve your marketing strategy, be aware that Video Marketing will be the cornerstone of any digital promotion strategy.

4 August 2020

Google Ads: what it is and how it works

Google Ads (AdWords) is the most popular and used advertising platform in the world. Over the years, Google has turned into a real ecosystem ranging

15 July 2020

Facebook Shop: the Facebook and Instagram integrated e-commerce

Facebook Shops is a new feature that allows you to create e-shops on Facebook and Instagram. Facebook Shops was officially presented as a tool to

16 June 2020

Name	Provider	Purpose	Expiry	Type
_ga	moka-adv.it	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2 years	HTTP Cookie
_gat	moka-adv.it	Used by Google Analytics to throttle request rate.	Session	HTTP Cookie
_gid	moka-adv.it	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	Session	HTTP Cookie

Name	Provider	Purpose	Expiry	Type
ads/ga-audiences	google.com	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.	Session	Pixel Tracker
collect	google-analytics.com	Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.	Session	Pixel Tracker
PREF	youtube.com	Register a unique ID used by Google for statistics related to how the visitor uses YouTube videos on different websites.	8 month	HTTP Cookie
test_cookie	doubleclick.net	Used to check if the user’s browser supports cookies.	Session	HTTP Cookie
VISITOR_INFO1_LIVE	youtube.com	Try to estimate the speed of the user’s connection on pages with integrated YouTube videos.	179 day	HTTP Cookie
YSC	youtube.com	Register a unique ID for statistics related to which YouTube videos have been viewed by the user.	Session	HTTP Cookie

Goodbye Desktop Sites from Google SERP: What Will Change in Terms of Positioning?

E-COMMERCE AND ONLINE PAYMENTS: WHAT’S NEW IN 2021

Web Agency Challenges in 2021

e-Commerce for Companies: the Business of the Future

LinkedIn Stories: how to follow the trend of the moment

Motion Graphics: the winning technique for your video marketing strategy

Video Marketing: the Definitive Guide

Google Ads: what it is and how it works

Facebook Shop: the Facebook and Instagram integrated e-commerce

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