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Visual brand identity: we talk about it with expert Francesco Sapuppo, guest of Moka Adv
In today’s competitive market, a key role is played by the visual brand identity, a fundamental means to remain competitive in the digital-marketing arena. But
![Aaker Pyramid](https://media.moka-adv.it/wp-content/uploads/2024/04/24164101/Aaker-Pyramid-1-sito-EN-768x417.jpg)
Aaker Pyramid: what it is and why it can help you climb the heights of brand awareness in modern marketing
In the dynamic world of digital marketing, brand awareness influences every single person by conveying, many times unconsciously, any daily decision. Numerous anthropological and sociological
![search engine optimisation](https://media.moka-adv.it/wp-content/uploads/2024/02/21161727/Search-engine-optimisation-1-sito-EN-768x417.jpg)
How to optimise your website or e-commerce for search engines [3 points SEO guide]
You may have heard of search engine optimisation, but you are not sure what it is. Don’t worry, we at Moka Adv will explain it
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Progressive web apps or PWAs: what they are, why you should invest in them and how to develop them
Progressive web apps (PWAs) represent a breakthrough in app development. They are advanced web applications that combine the user experience of native apps with the
![online marketing](https://media.moka-adv.it/wp-content/uploads/2023/12/07152043/Online-marketing-1-sito-EN-768x417.jpg)
Online marketing for small and medium-sized enterprises (SMEs): here is a list of the 4 best strategies
Online marketing has become an indispensable tool for the growth and success of small and medium-sized enterprises (SMEs) in Italy and beyond. With the advent
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3 ways to implement a multilingual SEO strategy – Moka Adv interviews Andrea Motta, SEO specialist
More and more companies are choosing the path of internationalisation, which is why today our web agency, Moka Adv, decided to interview a multilingual SEO
![mobile marketing](https://media.moka-adv.it/wp-content/uploads/2023/09/25095544/Mobile-martketing-1-sito-IT-EN-768x417.jpg)
All about mobile marketing: what it is, how it works and how to create an effective campaign
According to statistics, already in 2020, 52% of global web traffic came from mobile devices. By 2025, it’s predicted that there will be 6.1 billion
![digital marketing](https://media.moka-adv.it/wp-content/uploads/2023/08/28161403/Digital-marketing-1-sito-EN-768x417.jpg)
How to do digital marketing in 2023 [guide]
Today, it’s impossible to talk about business without talking about digital marketing. Indeed, in the era of industry 4.0, the technological revolution and the increasing
![social marketing](https://media.moka-adv.it/wp-content/uploads/2023/06/29093351/Social-marketing-1-sito-IT-EN-768x417.jpg)
Social marketing: best strategies, editorial plan, 5 top tools and insights
Social marketing (SM) or social media marketing (SMM) is one of the most searched terms on the web today. You don’t have to be an
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SEO video marketing: 5 strategies to make your YouTube videos go viral
SEO for text content is different from SEO for videos, called SEO video marketing. But one consideration must be made! YouTube is the second largest
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How to create successful Google Ads campaigns in 2023 – Interview to Fabio Antichi, digital adv and SEO consultant expert
Today we are going to talk about Search Engine Marketing (SEM) and in particular Google Ads campaigns. SEM, unlike Search Engine Optimisation (SEO), uses paid
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SEO web agency: what it does, why choose us
If you are reading this article, you obviously know what Search Engine Optimization (SEO) is and you are looking for an SEO web agency to