3 ways to implement a multilingual SEO strategy – Moka Adv interviews Andrea Motta, SEO specialist
More and more companies are choosing the path of internationalisation, which is why today our web agency, Moka Adv, decided to interview a multilingual SEO
All about mobile marketing: what it is, how it works and how to create an effective campaign
According to statistics, already in 2020, 52% of global web traffic came from mobile devices. By 2025, it’s predicted that there will be 6.1 billion
How to do digital marketing in 2023 [guide]
Today, it’s impossible to talk about business without talking about digital marketing. Indeed, in the era of industry 4.0, the technological revolution and the increasing
Social marketing: best strategies, editorial plan, 5 top tools and insights
Social marketing (SM) or social media marketing (SMM) is one of the most searched terms on the web today. You don’t have to be an
SEO video marketing: 5 strategies to make your YouTube videos go viral
SEO for text content is different from SEO for videos, called SEO video marketing. But one consideration must be made! YouTube is the second largest
How to create successful Google Ads campaigns in 2023 – Interview to Fabio Antichi, digital adv and SEO consultant expert
Today we are going to talk about Search Engine Marketing (SEM) and in particular Google Ads campaigns. SEM, unlike Search Engine Optimisation (SEO), uses paid
SEO web agency: what it does, why choose us
If you are reading this article, you obviously know what Search Engine Optimization (SEO) is and you are looking for an SEO web agency to
Brand awareness: what it is, why it is important and how to improve it
Small and medium-sized enterprises (SMEs) often launch advertising campaigns with the aim of increasing their brand awareness. In this article, co-written by a team of
Social bookmarking: what it is, why it helps SEO and which are the best platforms
Basically, social bookmarking is the process of saving a web page on a sharing platform in order to be able to consult or reread it
Content Management System (CMS) for showcase or e-commerce websites: the best ones
In the era of international marketing and digital transformation, it is good to get used to some tools, such as CMS. CMS stands for content
Digital marketing trends: news and trends for 2023
As is well known, the marketing sector is constantly and rapidly evolving. In this regard, staying up-to-date is of crucial importance for the survival of
Google Analytics failed, let’s find out the alternatives
The Italian Data Protection Authority, following in the footsteps of the Austrian and French authorities, declared the use of Google Analytics 3 (GA3) “unlawful” with