Journal

SEO for text content is different from SEO for videos, called SEO video marketing. But one consideration must be made! YouTube is the second largest search engine in the world after Google and is owned by Google. This means that videos, when integrated within articles, contribute to their ranking. Indeed, video marketing SEO, supported by

Today we are going to talk about Search Engine Marketing (SEM) and in particular Google Ads campaigns. SEM, unlike Search Engine Optimisation (SEO), uses paid advertising (Paid Search Advertising, PSA); we have already talked about SEM and SEO in the article SEO and SEM: two complementary web marketing strategies for “positioning” websites. The best known

If you are reading this article, you obviously know what Search Engine Optimization (SEO) is and you are looking for an SEO web agency to help you with the ranking of your showcase or e-commerce website. The good news is that you’ve jumped into the right place and you’ll soon find out what an SEO

Small and medium-sized enterprises (SMEs) often launch advertising campaigns with the aim of increasing their brand awareness. In this article, co-written by a team of experts, you will discover why brand awareness is important to create ‘intangible value’ and what are the steps to build one that makes you stand out. Table of contents Brand

Basically, social bookmarking is the process of saving a web page on a sharing platform in order to be able to consult or reread it at a later date. It is also a versatile and “free” marketing tool that allows, in the context of SEO, to obtain no-follow backlinks that can increase, although not significantly,

In the era of international marketing and digital transformation, it is good to get used to some tools, such as CMS. CMS stands for content management system. Table of content Content Management System (CMS): what it is A CMS is an application accessible via browser (Chrome, Edge, Firefox, Safari, etc.) that enables the insertion, modification