VIDEO MARKETING: HOW VIDEO COMMUNICATION IS ESSENTIAL FOR COMPANIES
Visual communication has always had a strong impact on the user. It is a growing trend that sees the use of video for communication on
Goodbye Desktop Sites from Google SERP: What Will Change in Terms of Positioning?
2020 was characterised by many announcements from the American company, announcements that have introduced important news and that will change the way in which SEO
E-COMMERCE AND ONLINE PAYMENTS: WHAT’S NEW IN 2021
Fingerprint, one-time password and new rules: for the consumers interested in digital payments and online purchases, new measures will come into force and they will
e-Commerce for Companies: the Business of the Future
The choice of the e-commerce may represent a key factor on employment and on the growth of firms’s revenues in our country, above all in
LinkedIn Stories: how to follow the trend of the moment
The LinkedIn Stories have recently been launched in Italy and are available only on the most updated mobile version of the social network dedicated to
Motion Graphics: the winning technique for your video marketing strategy
Drawing the attention toward your business is one of the biggest challenges in the digital world. Is there a way to emerge among the large
Video Marketing: the Definitive Guide
If you are thinking about how to improve your marketing strategy, be aware that Video Marketing will be the cornerstone of any digital promotion strategy.
Google Ads: what it is and how it works
Google Ads (AdWords) is the most popular and used advertising platform in the world. Over the years, Google has turned into a real ecosystem ranging
Facebook Shop: the Facebook and Instagram integrated e-commerce
Facebook Shops is a new feature that allows you to create e-shops on Facebook and Instagram. Facebook Shops was officially presented as a tool to
SOCIAL MARKETING AND DIFFERENCES COMPARED TO COMMERCIAL MARKETING
Social marketing is the use of marketing principles and techniques to influence a target group to accept or change behaviour voluntarily, in order to gain
HOW TIKTOK WORKS, THE APP OF THE MOMENT
Initially used only by the youngest, TikTok is the social network of the moment and is an app to create videos with lip sync that
SOCIAL MEDIA AND TERRORISM, AN INITIATIVE AGAINST RADICALIZATION
The Internet and above all social media increasingly represent a space in which individuals share their moods, including the fear of a danger such as