We hear more and more about augmented reality, which is now being applied to every field of application: from DL (distance learning), gaming, design and refurbishment in industry to medicine. Indeed, the world of marketing can also benefit from it as well.
Unlike virtual reality, which allows the user to be immersed in the digital world, augmented reality uses new technologies to modify the world around us and offers the user interactive virtual objects.
Augmented reality is, therefore, a technology that uses a display, such as the glass of a smartphone or a pair of glasses, to add multimedia information to the reality around us.
AUGMENTED REALITY AS A MARKETING STRATEGY
Augmented reality and virtual reality are being incorporated into the marketing strategies of more and more companies with the aim of improving the user experience and creating engagement through a gamification experience. Applying augmented reality to one’s business strategy brings value to those who want to invest in technological innovation as a key to success. However, this is not usually the case for startups, SMEs and freelancers who, despite being aware of the benefits of adopting AR in marketing, tend not to use augmented reality due to budget constraints.
We list some of the reasons for testing this technology in marketing campaigns:
Augmented reality is applied in e-commerce, which through mobile devices offers consumers the possibility to make a virtual product trial:
AUGMENTED REALITY: CASE STUDIES
As consumers have become more and more demanding in their choice of products, many companies are trying to create an innovative shopping experience. Here are some examples of augmented reality applied in the world of marketing and e-commerce:
Marketers are constantly looking for innovative ways to capture the attention of new customers by providing them with a personalised shopping experience. Augmented reality, already used in many fields of application, will surely become a trend in the marketing world in the coming years and companies will end up using it even in more niche markets. Already today, technologies and connectivity are available for its adoption in e-commerce, giving consumers an interactive shopping experience. It is just a matter of understanding in each individual case how to exploit it to improve your business.