AUGMENTED REALITY AS A MARKETING STRATEGY
- Competitive advantage: integrating augmented reality into your marketing strategy allows you to stand out from the competition by showing the added value of this technology to your audience, increasing your lead conversion rate.
- Brand awareness: the use of augmented and virtual reality technologies increases brand awareness.
- Retargeting: augmented reality allows targeted retargeting operations, not only based on their online habits, but also offline (closing the circle between the virtual and real worlds).
- Increased sales: adopting AR in advertising campaigns has the potential to improve the customer experience and is a great solution especially in the e-commerce world.
- Interactivity: AR marketing campaigns are an innovative way of lead generation and increase conversions and retention.
- Insights and analytics: AR campaigns make it easy to understand user behaviour by capturing data through data mining and analysis.
- Provides visual representation of information that is part of the real world.
- Integrates images and videos giving additional information.
- Inserts virtual objects.
AUGMENTED REALITY: CASE STUDIES
Nike has their shoes tried on in advance. The user, positioned next to a wall, scans his foot with a smartphone or tablet via the dedicated app and sees, in addition to how his shoes fit, the most suitable shoe size for him.
The Swedish multinational knows that, when you need to buy a piece of furniture, the customer tries to understand how the piece of furniture will look inside their home, both from a geometric and aesthetic point of view.
The brand has launched the IKEA application which, using augmented reality, allows you to see the desired piece of furniture in 3D. By framing a free floor, the product will appear in front. You can also choose to move, rotate or share it with your friends.
The well-known make-up brand uses AR through an application that, thanks to a photo of one’s face, suggests the most suitable products. Once selected, the customer can decide whether to discard them, collect them in the store or receive them directly at home.
It is the most famous New York pastry shop in the world for cakes and cupcakes. It has long since decided to merge digital marketing and AR; in this way the consumer can see the dessert on the table and compose it according to their tastes.
