Table of contents
Social commerce: meaning
Social commerce in italy
Difference between e-commerce and social commerce
Examples of social commerce can be found in most social media apps.
Already on some Facebook pages, Instagram and TikTok, it is possible to display shops with various products. In the United States of America and other markets, these platforms also offer the possibility of purchasing directly from the app.
The social media platform Pinterest has gone even further: the shop coincides directly with the company page. When visiting a company’s account, the first thing that is displayed are, in fact, product images with prices.
By clicking on a product, the system can either refer to the e-commerce (in this case, we speak of a product pin) or allow purchase directly from the platform. Whenever a product pin is saved, it is also automatically added to the shopping list.