Running an e-commerce website can be relatively easy or very difficult. When approaching the world of online sales there are some choices in the initial stages that can affect your business for years and save you costly changes in the future. Before delving into the different costs involved, let’s take a look at the definition of e-commerce.
E-commerce is neither more nor less a set of practices and processes aimed at selling products and services over the internet. This can take place either through marketplaces or through corporate e-commerce. This activity is nowadays largely enhanced by the use of social media, which is why we increasingly talk about social commerce
The growth of e-commerce in recent years has been exponential. The trend was already very positive, but with the pandemic there was a real boom. Even before the advent of the restrictions on social confinement and distancing, industry statistics agreed on a 75% increase in four years, from 2019 to 2023. For obvious reasons, however, these estimates ignored the health crisis and consequently what a boost it would be on consumption and purchases.
The ways in which people discover new products and services are undergoing a slow but profound change that is convincing more and more manufacturers and sellers to display their goods online. In some cases, the ease with which a large number of people can be reached even prompts people to open the business itself. To ensure a successful e-commerce investment, it is essential to have a clear idea of how much it costs to open an online shop.