Visual communication has always had a strong impact on the user. It is a growing trend that sees the use of video for communication on every front. Data collected so far states that by 2022, online video will make up over 82% of all consumer internet traffic, a figure fifteen times higher than in 2017
WHAT IS VIDEO MARKETING?
Recently, companies have understood the importance and positive impact that watching a video can have on the imagination of every user. In fact, today video marketing is one of the most used advertising communication techniques. Visual communication through video is the most useful tool for:
Some studies claim that viewers are able to pick up 95% of a message when it is viewed through a video, compared to only 10% if they read it in text. One of the greatest strengths of video marketing is that images and sounds remain much more memorable than texts, allowing the customer to better remember not only the promotional video, but also the brand. The most successful contents are those which calls out in the user what they want, how and when they want it. Through sharing and liking, the search engine algorithm will recognize the video as original and interesting for the user, making it visible to more and more users.
WHY IS IT IMPORTANT FOR A COMPANY TODAY TO LEARN HOW TO MARKET THROUGH VIDEO?
Whether it’s a like, a comment, a swipe up or a landing on a sales page, 75% of users take an action after watching a brand or company video. This explains why it’s important to plan an effective video marketing strategy. Incorporating a video that tells about the product or service into a landing page improves the conversion rate by 80%. From a business perspective, it is interesting to see how creating this content can increase conversions or sales. The goals of an effective video marketing strategy are:
TYPES OF VIDEOS FOR YOUR COMPANY
There are many types of videos that you can choose to implement your video marketing strategy. The choice to prefer one type of video over another is made according to the objectives that the company wants to achieve. At this stage it is essential to rely on a team of experts who know how to direct towards a winning strategy, through advice and the creation of original content. What kind of videos can you use for your company? There are videos
85% of consumers want to see more video content. Therefore, it is the market that is asking companies to show more video content about their products or services. An effective video marketing strategy will reinforce the value of the brand in the eyes of the potential customer and creating original and interesting video content for the user requires creativity, innovation and specific resources. That’s why you need to rely on experts in the field, such as Moka Adv, a web agency with a long and international experience in video marketing.