Video turns out to be the type of content preferred by users, and this trend is destined to grow. According to Cisco
’s forecast, by 2021 the 82%
of internet traffic
will be based on video content
consumption and by 2023 the 71% of the population will be connected to a smartphone.
Recently, content video is king
. With the arrival of new social media platforms that focus on the creation of videos (for example, TikTok
), you need to keep up with new trends and find creative ways to emerge among the crowd of user generated content.
The effectiveness of a video marketing strategy is also demonstrated by the psychological effects that videos can have on the user. According to Hubspot
, the attractiveness of video content is 3 times stronger than simple texts, which are processed 60,000 times slower by the brain than visual content.