Creating brand awareness
is certainly one of the key aspects of a Video Marketing campaign, but videos can also be used to acquire leads.
In this case it is necessary to insert a CTA
(Call To Action) which contains a strong message
at the end of the video and which refers to the website. The idea is to get the user into a funnel
before he/she is “distracted” by the social feed or attracted to watch other videos, as in the case of YouTube.
can be much more persuasive
than images and text so it is easier to convince users to sign up for a bonus
Especially for this type of video it is necessary to create short videos
of 10 seconds. The longer the video, the less people will arrive at the end of the message where the CTA will be displayed.