The question is not trivial and there cannot be a definitive or valid answer for all sectors. Of course, it is necessary to understand what the differences are, but before going into this analysis it is useful to remember the words of Eric Schmidt
, former Google administrator:
“Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon”.
This statement released to the Financial Times
dates back to the end of 2014 and looking at Amazon
‘s steadily growing profits we can say that Schmidt had foreseen well.
Google does not sell products and earns on advertisements. Amazon, on the other hand, profits from sales on products. The more the number of users who search for products within the Amazon grows, the more sellers will be encouraged to use the marketplace.
It is important to remember that user behaviour is not predetermined and that Google always remains the first point of contact
between user needs and what can be found on the web.