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The digital world is constantly evolving. Every day, many strides are made towards an increasingly technological and innovative world.

In this article, we will concentrate on Google Lens, the innovative assistant of Mountain View, which thanks to artificial intelligence is able to greatly simplify the everyday life of all of us.


How many times, every day, do we notice objects that attract our curiosity, but we don’t know where to buy them and the relative cost?

Google Lens is meant to answer these questions. Actually, the Mountain View app already existed, but in recent months, thanks to the investments made in artificial intelligence and machine learning, it has been totally rethought to offer a unique experience to the users.

Google Lens allows not only to recognise what is depicted in an image but also what is framed with the smartphones camera, in real time.

Google Lens can automatically detect artworks, barcodes, books, buildings and monuments, panoramas and places of interest, newspaper and magazine covers, music albums, movies, video games, etc., providing useful information on each object framed with the camera.

The Mountain View app is therefore able to recognise the objects that we frame with the camera using artificial intelligence to compare what the smartphone “sees” with the images stored in the Google servers.


During the Google I/O 2019 conference, Google developers announced all the news that will be introduced during this year:

All the new features will be available on all the Android devices first, and will be gradually integrated into iOS devices by the end of the year.

Google Lens is an example of how existing technologies integrated with innovative ones can revolutionise people’s habits.

If you want to keep updated on the latest trends in innovation and digital marketing, read all our articles.

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