Optimising a website for search engines means making sure that it is immediately tracked down by those users who, more or less consciously, are looking for it. The SEO
(Search Engine Optimization
), precisely “optimisation for search engines
“, is that process aimed at improving the internal and external aspects of a website in order to increase its organic visibility on search engines, thanks to a valuable content, the uniqueness of the topic and many other factors. On the opposite side of this kind of visibility, we find SEM (Search Engine Marketing
), or paid advertising.
Once Google has noticed the presence of your website, it analyses its code and content and indexes the information, with the purpose of understanding when and how the site will be displayed on the SERPs. The more captivating and complete the content of the page is with relevant keywords and back links (external links), the greater the chances of positioning it in the first page of Google.