Carriglio Serramenti

Company specialised in the construction of doors, windows, metal constructions and components for the building industry.

Logo and visual identity

We have created a recognisable and impactful brand, but also leaflets, letterheads and various types of layouts useful for communication on different channels.

Website

We designed the graphic mockup of the project website, also dealing with UX design and UX copywriting. After a thorough study on the target audience and on the objective of the communication campaign, we created a responsive and multilingual website in WordPress. 

Social media

We handled the creation, optimisation, management and publication on the social pages of the project (Facebook, LinkedIn and YouTube), with the aim of increasing brand awareness and brand reputation. The digital editorial plan for social communication takes into account the differences among the various promotion channels used by the project. 

Social ads and search advertising

For the creation of effective online advertising campaigns, we first defined the main KPIs of the project, then we conceived and designed the Google and Facebook campaigns. After the launch of a campaign, we continued to monitor its progress and optimise it to make it more effective. 

SEO / SEM and metrics

We dealt with the optimisation of the website for search engines, both in the writing of texts in light of SEO copywriting, and in the SEO optimisation for the other types of web content. We managed the monitoring of the metrics and analytics of the various KPIs of the online communication campaign.