#PlayEurope

The project

European project winner of an Erasmus + call, aims to raise awareness among young people of the importance of being “active citizens”.
play europe
video promo
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press releases
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Website

We designed the graphic mockup of the project website, also dealing with UX design and UX copywriting. After a thorough study on the target audience and on the objective of the communication campaign, we created a responsive and multilingual website in WordPress.

Logo and visual identity

For this project we have created a visual identity that reflects the objective of the project, creating appealing brand, leaflets, letterheads and various types of layout useful for communication on different channels.

SEO/SEM and metrics

We dealt with the optimisation of the website for search engines, both in the production of texts according to SEO copywriting, and in the SEO optimisation of other types of web content. We managed the monitoring of the metrics and analytics of the various KPIs of the online communication campaign.

Social ads and search advertising

For the creation of effective online advertising campaigns, we first defined the main KPIs of the project, then we conceived and designed the Google and Facebook campaigns. After the launch of a campaign, we continued to monitor its progress and optimise it to make it more effective.

Press releases

Within a broader communication and marketing strategy, we managed the editing and publication of official and multilingual press releases, both for online and offline channels, in order to promote and spread knowledge of the project both among the target groups and among a wider audience at European level.

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