We designed the graphic mockup of the project website, also dealing with UX design and UX copywriting. After a thorough study on the target audience and on the objective of the communication campaign, we created a responsive and multilingual website in WordPress.
Logo and visual identity
We have created a recognisable and impactful brand, but also leaflets, letterheads and various types of layouts useful for communication on different channels.
SEO/SEM and metrics
We dealt with the optimisation of the website for search engines, both in the writing of texts in light of SEO copywriting, and in the SEO optimisation for the other types of web content. We managed the monitoring of the metrics and analytics of the various KPIs of the online communication campaign.
Social ads and search advertising
For the creation of effective online advertising campaigns, we first defined the main KPIs of the project, then we conceived and designed the Google and Facebook campaigns. After the launch of a campaign, we continued to monitor its progress and optimise it to make it more effective.