The project
European project winner of a Horizon 2020 call, aims to provide innovative tools dedicated to small and medium-sized businesses in Southern Europe.
Website
We designed the graphic mockup of the project website, also dealing with UX design and UX copywriting. After a thorough study on the target audience and on the objective of the communication campaign, we created a responsive and multilingual website in WordPress.
Logo and visual identity
For this project we have created a visual identity that reflects the objective of the project, creating an appealing brand, leaflets, letterheads and various types of layout useful for communication on different channels.
SEO/SEM and metrics
We dealt with the optimisation of the website for search engines, both in the production of texts according to SEO copywriting, and in the SEO optimisation of other types of web content. We managed the monitoring of the metrics and analytics of the various KPIs of the online communication campaign.
Social ads and search advertising
For the creation of effective online advertising campaigns, we first defined the main KPIs of the project, then we conceived and designed the Google and Facebook campaigns. After the launch of a campaign, we continued to monitor its progress and optimise it to make it more effective.
Press releases
Within a broader communication and marketing strategy, we managed the editing and publication of official and multilingual press releases, both for online and offline channels, in order to promote and spread knowledge of the project both among the target groups and among a wider audience at European level.
Video Marketing
We designed and created a complete video montage of infographics using the motion graphic technique.