We designed the graphic mockup of the project website, also dealing with UX design and UX copywriting. After a thorough study on the target audience and on the objective of the communication campaign, we created a responsive and multilingual website in WordPress.
Logo and visual identity
We have created a visual identity that reflects the objective of the product, creating an appealing brand, leaflets, letterheads and various types of layout useful for communication on different channels.
SEO/SEM and metrics
We dealt with the optimisation of the website for search engines, both in the production of texts according to SEO copywriting, and in the SEO optimisation of other types of web content. We managed the monitoring of the metrics and analytics of the various KPIs of the online communication campaign.
We designed and created an animated corporate video, using the motion graphic technique, to strengthen and promote the brand and to make the product known to the target audience. The video aims to highlight the product’s strengths compared to its competitors, its ease of use and attractive graphics.