European project winner of an Internal Security Fund – Police call, its scope is to counter prejudices and messages of hatred and radicalization on social media.
Logo and visual identity
For this project we have created a visual identity that reflects the objective of the project, creating an appealing brand, leaflets, letterheads and various types of layout useful for communication on different channels.
We designed the graphic mockup of the project website, also dealing with UX design and UX copywriting. After a thorough study on the target audience and on the objective of the communication campaign, we created a responsive and multilingual website in WordPress.
SEO / SEM and metrics
We dealt with the optimisation of the website for search engines, both in the production of texts according to SEO copywriting, and in the SEO optimisation of other types of web content. We managed the monitoring of the metrics and analytics of the various KPIs of the online communication campaign.
We handled the creation, optimisation, management and publication on the social pages of the project (Facebook, LinkedIn and YouTube), with the aim of increasing brand awareness and brand reputation. The digital editorial plan for social communication takes into account the differences among the various promotion channels used by the project.
Within a broader communication and marketing strategy, we managed the editing and publication of official and multilingual press releases, both for online and offline channels, in order to promote and spread knowledge of the project both among the target groups and among a wider audience at European level.
We designed and created 10 emotional video montages using the technique of motion graphics and counter-narration to dissuade young people from spreading violent content on social media.