“The Best Place to Hide a Dead Body is Page Two of Google”
INDEXING ON SEARCH ENGINES
If you have landed on this article, surely it is because you have heard of SEO optimisation and you want to understand how it can help you to improve the performance of your website. Before explaining what does SEO mean and showing you the tool you can use to analyse the performance of your website for free, it is necessary to take a step back and start from the beginning, explaining what indexing is.
OPTIMISATION FOR SEARCH ENGINES
Optimising a website for search engines means making sure that it is immediately tracked down by those users who, more or less consciously, are looking for it. The SEO (Search Engine Optimization), precisely “optimisation for search engines“, is that process aimed at improving the internal and external aspects of a website in order to increase its organic visibility on search engines, thanks to a valuable content, the uniqueness of the topic and many other factors. On the opposite side of this kind of visibility, we find SEM (Search Engine Marketing), or paid advertising.
Once Google has noticed the presence of your website, it analyses its code and content and indexes the information, with the purpose of understanding when and how the site will be displayed on the SERPs. The more captivating and complete the content of the page is with relevant keywords and back links (external links), the greater the chances of positioning it in the first page of Google.
Once your website is online, it’s important to verify that everything you’ve done is giving the results you expected. To do this, it is essential to analyse the site’s statistics and discover the values of its health state on search engines. In a sense, it’s about making the website do a sort of optimisation check-up. Among the many information that can be obtained, it is possible to know:
These indications, which are only a small part of what you can discover by analysing your site using the appropriate tools, are used to understand what your users like least and what should be improved for a good page performance. In this way, it will it be possible to optimise your site in a functional way for search engines. This analysis, however, does not help if it is not followed by a phase of correcting the website pages.
If you do not have experience with this type of analysis process, you will need more time or a technical support. What we recommend, however, is to constantly monitor your website. To do this, we can help you with a new tool called Lead Generation Tool.
TRY OUT LEAD GENERATION TOOL ON MOKA ADV’S WEBPAGE
Thanks to the Lead Generation Tool, you can receive a preview report for free with some data and numbers related to what is happening on your site. Just enter the domain of the site you want to analyse and the e-mail address in which you want to receive your report. In few minutes you will receive an email in response to your request and, thanks to the data contained in the preview report, you will be able to read the general overview of your site and decide to receive a SEO advice from Moka Adv. The data received, in fact, may need to be interpreted and we are ready to give you a hand in scaling Google SERPs in the most efficient and lasting way possible.
Take a look at the other articles on digital marketing in our Journal.