Instagram is different from the other social networks. Instagram followers are refined and they choose carefully who to follow or unfollow.
It is not a simple publishing the photos of your everyday life and use the right hashtags to increase the likes of your posts. You have to work to entice, whoever visits your profile, to click on the “follow” button. How can you do that?
Instagram marketing tips
OPTIMISE YOUR PROFILE IMAGE
The profile image on Instagram, even if small, communicates your identity. Therefore it must be real and describe your profile. If the intent is to show your talent in photography, made of emotions, sunsets, lights and colours, maybe it is not appropriate to use a profile picture in swimsuit or on vacation with the boyfriend, because it would be misleading, don’t you think? Let people know who you are.
OPTIMISE YOUR PERSONAL BIO
The next important step is to optimize the text of your bio because – after the profile image – it is the second thing a user sees when he/she clicks on your profile. Try to describe in a few words who you are and what you do, to immediately give an idea of what to expect from you. Do not overdo it, try to be straightforward and show the advantage the Instagrammer would have in following you. Don’t be discursive, make a list, write in just 150 characters what you consider essential.
CHOOSE A THEME AND FOLLOW IT
By theme, we mean a common thread. Create your style with your photos and maintain it every time you post a new content. Whether it’s a recurring colour, a common background, a filter, a coherent theme, it creates a connection between what you have published and what you will publish afterwards.
CARE ABOUT IMAGES
Instagram is the most important social channel for photography. For Instagrammers “a picture is worth a thousand words” and, although it can be enriched by a brief description, it is the image that really communicates. The Instagram photos must be of high quality, neither blurred nor moved. You can use the filters to improve them or any other photo editing tools. Also in this case, choose personal, real and unique images, don’t download them from the web. Instagrammers demand transparency and sincerity, so don’t cheat.
PAY ATTENTION TO HASHTAGS
Instagram gives you the opportunity to follow the hashtags you like to be kept updated on a topic of your interest through the photos and images of the Instagrammers.
The hashtags and tags on Instagram are essential not only to give visibility to the posted photo, but also to categorize it.
For this reason, try not to use hashtags that are too generic or inconsistent with the photo and avoid the #followforfollow or #likeforlike hashtags because they decrease your profile value.
FOLLOW THE INSTAGRAMMERS YOU LIKE AND INTERACT WITH HIS/HER FOLLOWERS
Another tip is to follow not only the hashtags you like, but also those Instragrammers and Influencers who deal with the most relevant topics for you. Don’t follow them passively, but show your involvement by liking their photos, commenting and texting with them in direct. Ask for advice, congratulate if you like the shot. In short, try to actively interact with them, in order to be noticed even by their followers, who may have the same interests as you.
USE THE INSTAGRAM STORIES
Instagram stories last 24 hours, but you can save them on your profile. Always be consistent with your profile, but try to show who you really are, the behind the scenes of a shot or your opinion on a topic that excites you and your followers. Use filters, but don’t overdo it, tell something about you, ask questions, ask for advice, create surveys. In short, try to encourage your followers to actively participate in your Instagram stories.
THE MOST IMPORTANT THING ON INSTAGRAM IS CONNECTION
For a strategic use of Instagram or any other social network, our advice is to take into consideration the words of the Italian essayist Antonio Spadaro: “the key concept is not the presence on the net, but the connection. If you are present but not connected, then you are alone”.