MOTION DESIGN IS BECOMING INCREASINGLY IMPORTANT FOR DIGITAL MARKETING

The digital marketing sector is constantly evolving and looking for new ideas to attract the curiosity of potential consumers and increase the retention rate of the existing ones.

In this context, Motion Design is one of the latest trends and is destined to evolve.

WHAT IS MOTION DESIGN AND WHY IS IT SO SUCCESSFUL?

Technically, Motion Design is that part of Graphic Design that combines typical elements of film-making with graphic elements, creating animations.

The products deriving from Motion Design are having success because they are a simple and effective way to reach the public: users prefer to watch a short video rather than reading a written text. Thanks to the videos, the involvement is higher and consumers are more likely to identify themselves with what they see.

THE ROLE OF MOTION DESIGNER

Closely related to Motion Design is the figure of Motion Designer. What does a Motion Designer do exactly?

He/she is the one who deals with “moving” graphics, so with everything that has to do with animations and transitions between graphic objects (icons, logos, drawings, photos) and video clips.

Given the growing importance of multimedia content for the communication agencies, the figure of the Motion Designer is increasingly strategic.

MOTION DESIGN: NEW TRENDS

The importance of Motion Design was also felt by the giants of social networks like Facebook, Twitter and Instagram.

We refer to the possibility offered by Facebook to start live videos in order to increase the interaction among users and / or the Instagram stories, mini videos of few seconds, which remain active only for 24 hours.

Let’s briefly analyze which are the main evolutionary trends of Motion Design:

  • Live streaming videos: they allow the companies to activate webinars to enhance their presence on the web;
  • Mobile friendly videos: nowadays smartphones are more widely used than traditional PCs, so the short animated contents are realized to perfectly adapt to the mobile display;
  • Virtual reality videos: increasingly used to experiment innovative contexts, it offers the user the possibility of seeing a product or service immersed in his/her everyday life.

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