Do you remember the Facebook Canvas introduced in 2016 by the global giant? It was an innovative advertising solution, usable only in mobile devices, which from the outside looked like a normal link with a video or a photo, with a small arrow pointing upwards that, once clicked, offered the user an immersive full screen experience. Recently, Facebook has renamed the “Canvas ads” “Instant Experience“.
WHAT ARE THE DIFFERENCES BETWEEN INSTANT EXPERIENCE AND CANVAS?
This is not a simple name change, although Instant Experience better reflects what this advertising solution offers the users. Instant Experiences are nothing more than Facebook internal landing pages able to offer a real immediate experience to the users, with a loading time 15 times lower than the opening of an external link. Moreover, thanks to the various templates made available directly by Facebook, they allow to guide the user to perform the action you want with simplicity. From the interactive showcase to display more products in a single place, to the interactive module that allows you to directly acquire contacts without leaving the Instant Experience, to the interactive lookbook that allows you to explore the products within the images with the tag. Different models for different objectives.
FACEBOOK PIXEL AND THIRD-PARTIES PIXELS INSIDE THE INSTANT EXPERIENCE
Re-targeting on Facebook has never been easier thanks to the pixel automatically inserted by Facebook in the Instant Experience. This allows you to track visitors’ behaviours as if they were on your website and to create related-custom audiences. Furthermore, it is possible to attach the third-parties’ pixel to measure the success of the campaigns and to receive detailed data and insights.