Before entering into the details of growth hacking marketing
strategies, it is useful to give a short definition of the concept and describe the Growth Hacker’s characteristics.
The term, coined by Sean Ellis in 2010, indicates the process of rapid experimentation through a series of marketing channels to identify the most effective ways to grow a business.
The Growth Hacker is a person with a strong knowledge about online marketing, programming and with a good imagination, which allows him/her to develop innovative and successful marketing strategies. However, it is good to remember that the Growth Hackers
are constantly evolving, always looking for new tools and strategies that allow to generate the greatest number of conversions and actions; in other words, to increase sales