The web is full of high-quality articles that struggle to position themselves in search engines due to poor SEO content optimisation.
An optimised SEO article helps you to intercept your users’ searches and generate quality traffic.
The main purpose of a text, besides improving the indexing of a website, is to respond to the users’ needs that are looking for something on Google.
Let’s take an example: if I want to be found by those who want to learn how to write a SEO article, then I have to make sure that within my article there is the question: “how to write a SEO-friendly article?”
HOW IS A SEO ARTICLE STRUCTURED?
If you want to write a good SEO article, you must take into account several aspects, such as the target audience, the topic to be addressed and the objective to be achieved.
Also, keep in mind that the outline of a SEO article is pyramidal.
Therefore, after having identified the main topic of the text, it is necessary to start the article with a general introduction and then proceed with an increasingly detailed study.
10 BEST PRACTICES TO FOLLOW IN ORDER TO WRITE A SEO-ORIENTED ARTICLE
SET THE GOAL
You should always start from the intent to meet the readers’ needs and, based on these, write quality contents capable of responding correctly to the questions posed by the users to search engines. It is therefore necessary to define the final objective of your article and based on this, to define a SEO strategy. If you want to know the curiosities of our target, you can simply ask Google through its query and analyse the search results.
IDENTIFY THE RIGHT KEYWORD
In a preliminary phase, to discover the most used keywords by the users, just type the keywords on Google and wait for suggestions or use specific tools like SEM Rush, Ubersuggest etc. It is important that the keywords are relevant to that topic and, in this regard, the advice is to use long-tail keywords. These are keywords composed of at least three terms which, being more specific, will guide the users to click and enter the landing page.
CHOOSE THE RIGHT TAG TITLE
Pay attention to the tag title you will use for your article. The advice is to insert the keyword within the title, preferably at the beginning. Entering the main keyword in the title and choosing a catchy title will help Google to index the web page.
This is the description below the title of the article in Google search results. The advice is not to exceed 160 characters, to use the related keywords and to write a text that captures the attention of the user and pushes him/her to click and deepen the article.
DIVIDE THE TEXT IN DIFFERENT PARAGRAPHS
Dividing the text into paragraphs and sub-paragraphs using the <h1>, <h2>, <h3> … tags is useful not only for SEO reasons, but also to facilitate the reading and understanding of the content. A readable text keeps the reader on the page and Google takes into account the time spent on the site giving value to the article.
Images also play an important role at a SEO level. In addition, beyond using one or more images that are consistent with the subject, it is also useful to rename them by using a keyword that is inherent to the text and insert the keyword in the <Alt> tag.
USE INTERNAL LINKS
It is advisable to add internal links that lead to other pages of the site by clearly communicating the landing page. Cross-linking between the internal pages helps Google understand what the blog is about and it increases the visibility of the entire site.
USE EXTERNAL LINKS
For the same reason, inserting links that refer to external in-depth pages relevant to the content of the article helps your page to obtain the best ranking within search engines and the site will gain value and authority in the eyes of Google.
PAY ATTENTION TO THE LENGTH OF THE ARTICLE
The length of the article varies from content to content, but in general Google rewards long and complete articles. It is also a useful tip for users, who will spend more time on the site to finish the reading and find the answer to their question.
Never copy! Besides being an unfair practice, the Google algorithm becomes aware when the content has been copied and penalises the article.
Remember, moreover, that the inclusion of a call to action makes the text interactive and attracts the attention of the user helping you to reach the set goal.
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