There are several tools that enable to constantly monitor the achievements of the adopted SEO strategy. Within a web page each element must be carefully considered
: from text to images, from audio to video. The monitoring phase is crucial and allows to change the approach if necessary. There are many and different monitoring tools available, such us: Google Analytics
, Google Search Console
It is also important to optimize the web site for mobile devices because, considering the increase of searches from smartphones and tablets, it improves the site positioning. Thus, when a site is designed or updated, the “mobile first
” strategy should never be forgotten!