Search Console, formerly Google Webmaster Tool, is the Google free tool for those who want to monitor their website, check any problems and solve them in order to better positioning the website in the search engine.
HOW TO LOG IN
Just enter your Google account, or create it if you do not already have one.
Once logged in, a welcome message will appear followed by the invitation to enter the URL address of the website or, as called by Google, the Property.
Afterwards, Google will ask you to upload an html code within your website in order to verify the ownership. Even this step is simple and Google will guide the user through the entire process.
WHAT IS IT FOR?
Once the ownership has been verified, you can finally have access to the Dashboard.
Unlike other SEO tools, Google Search Console does not allow you to analyse the competition. However, it offers a series of useful indications to improve the indexing of the website.
Other useful indications offered by Google Search Console: research aspect, search traffic, usability on mobile devices, Google index, scanning errors and many other useful functions to optimize the website.
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