The Youtube streaming channel was created by Chad Hurley, Steve Chen and Jawed Karim
. They were three young employees of Paypal who in 2005
decided to launch a video sharing service by initially uploading a video of a few seconds, “Me at the zoo
“, just to test the platform. The initial intent was creating a platform on which users could upload personal videos to show to friends and relatives. In November 2006
it was bought by Google for over 1.60 million dollars and today YouTube is also used for marketing purposes.
The growth of this channel has been exponential, despite its “young age”! In 2010, the threshold of 2 billion videos uploaded was exceeded and the first contract was signed with SIAE, a company that protects the copyright of music artists and publishers. In 2012
it broadcasted a debate between the presidential candidates of the United States of America in live streaming. In 2013
it exceeded the threshold of one billion monthly users.
the new logo was presented and the number of users of this channel reached 1.3 billion. Within this platform, more than 200 hours of video per minute are uploaded and almost 5 billion videos are watched a day. 80% of the visualisations come from the United States and more than half of the videos uploaded come from mobile devices. From 2014 to 2019
mobile traffic grew by 20%, reaching 70%.
To date, YouTube is accessible in 80 languages and the number of channels that earn over $ 10,000 is increasing by 50% each year.
Thanks to the studies carried out, it was recorded that around 20% of people stop viewing the video after the first few seconds
. For this reason, it becomes essential to produce short videos, with engaging and exciting intros, in order to keep the user’s attention alive.